Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Anne Engström"'
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
Word-of-mouth (WOM) communication is considered the most important, informal means of communication between consumers (Derbaix and Vanhamme 2003). An increasingly important extension of the traditional face-to-face WOM used by consumers is the electr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4b68b6e12ddc7f57fb5d3b193c23cecb
https://doi.org/10.1007/978-3-319-45596-9_136
https://doi.org/10.1007/978-3-319-45596-9_136
Autor:
Frauke Mattison Thompson, Jan Kietzmann, Joe Velle, Anne Engström, Adam J. Mills, Leyland Pitt
Publikováno v:
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? ISBN: 9783319266466
This chapter investigates the effect of objective and subjective knowledge on exploratory acquisition in consumers’ purchase of wine. The main research questions investigated are whether there is a link between a consumer’s objective knowledge of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::edabb2dae52c1ef5ba765df5e2ded0b7
https://doi.org/10.1007/978-3-319-26647-3_101
https://doi.org/10.1007/978-3-319-26647-3_101
Publikováno v:
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? ISBN: 9783319266466
Communication and public relations play a pivotal role in crisis management (Tirkkonen and Luoma‐aho 2011). Due to the high levels of uncertainty created during a crisis, stakeholders have a strong need for fast and accurate information (Seeger and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a788b1fa071d46b7e338f4e477bc219
https://doi.org/10.1007/978-3-319-26647-3_197
https://doi.org/10.1007/978-3-319-26647-3_197
Publikováno v:
Journal of Public Affairs. 11:137-147
An analysis of political cartoons of three well-known US political sex scandals is presented to examine how cartoons channel public perception in terms of the involvement of a prominent politician and the difference of opinion based on who the politi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::97ea5ce4a9c80fb42ff22531bf85fea1
https://doi.org/10.1002/pa.401
https://doi.org/10.1002/pa.401
Publikováno v:
The Sustainable Global Marketplace ISBN: 9783319108728
Developing an attractive mobile service : A comparison of desired consumption values of three different services
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b2013c3c950eff1bafd16acdc586a600
https://doi.org/10.1007/978-3-319-10873-5_267
https://doi.org/10.1007/978-3-319-10873-5_267
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319109503
The supply of drinking water is a crucial and vulnerable element of the Swedish infrastructure. In the past few years it has suffered several crises due to contamination and waterborne diseases. Therefore, management of water crisis has become a high
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::52d4f1433c095c9559c5fa312d58d350
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-34444
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-34444
Autor:
Maria Ek Styvén, Jeaneth Johansson, Anne Engström, Malin Malmström, Birgitta Bergvall-Kåreborn, Diana Chronéer
This paper aims to enhance the knowledge of business models in the mobile service sector by exploring their key mechanisms and underlying components. By combining the business model literature with empirical interview-based case studies of 69 busines
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d698a3c4cebf9af1bff68142e50d9cc3
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-12536
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-12536
Publikováno v:
Lecture Notes in Computer Science
Lecture Notes in Computer Science ISBN: 9783642228773
EGOV
Lecture Notes in Computer Science ISBN: 9783642228773
EGOV
Part 2: Acceptance and Diffusion; International audience; In order to increase usage of e-government services, there is a need for better understanding of factors driving citizens’ use of such services. This study addresses the following research p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b036477019688940f236f6d81cee60d3
https://hal.inria.fr/hal-01589074/document
https://hal.inria.fr/hal-01589074/document
Publikováno v:
IMCSIT
An increasing number of organizations in the public sector are beginning to adopt e-procurement, which its benefits (e.g., to reduce costs through increased efficiency in the procurement function) are well known by businesses. The purpose of this pap
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ccede859c284857afddc1d795e9d5e87
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-38860
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-38860
This paper serves to specify and ground research into interfunctional integration in a wider theoretical context with particular reference to the interaction between technology and marketing in the biotechnology sphere. The general and specific probl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b0d48bcd339e4ebf710a92bfd7148d31
http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-58999
http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-58999