Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Anna Tarabasz"'
Publikováno v:
Entrepreneurial Business and Economics Review, Vol 6, Iss 4, Pp 231-245 (2018)
Objective: The goal of the article is to discuss and elaborate on the skillset required in education of managers and entrepreneurs to face challenges of their future positions. Research Design & Methods: The article is of a descriptive character, ba
Externí odkaz:
https://doaj.org/article/b48d8719bfba4964a0d7b2127826831a
Publikováno v:
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing ISBN: 9781668458976
Businesses are considered to have reached the zenith of progression once they are able to value and create emotionally engaging customer experiences. Its importance relies on creating strong customer-business relationships in order to increment brand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2c43483e1fa7d70d8277717758a92799
https://doi.org/10.4018/978-1-6684-5897-6.ch015
https://doi.org/10.4018/978-1-6684-5897-6.ch015
Publikováno v:
GATR Journal of Management and Marketing Review. 5:234-243
Objective – This review paper discusses the emergence of scholarly articles related to the typology and classification of fake news and offers solutions for identified gaps, such as unstandardized terminology and unstandardized typology in the fiel
Publikováno v:
MATEC Web of Conferences. 377:02002
The present exploratory study adopts the case of the 2011 Egyptian Uprising, as it is particularly illustrative of the climacteric impact of technology on past social and societal conflicts. The latter will be achieved through a systematic review of
Autor:
Anna Tarabasz
Publikováno v:
Cases on Digital Strategies and Management Issues in Modern Organizations
Gaining competitive advantage requires a detailed benchmark of performance against other market players, and profound gap analysis in comparison to the best practice applies to the audit of the digital presence (online footprint analysis), which, bas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::490325034e40b950070b91e92b5e7343
https://doi.org/10.4018/978-1-7998-1630-0.ch002
https://doi.org/10.4018/978-1-7998-1630-0.ch002
Autor:
Anna Tarabasz, Garima Poddar
Publikováno v:
Journal of Economics and Management, Vol 36, Iss 2, Pp 123-143 (2019)
Aim/purpose - Increasing importance of quantified self along with the number of available wearable devices create base for excitement among those perceiving technology as a catalyst for change. Despite multiple theories, in vain is to search for a mo
Autor:
Anna Tarabasz
Publikováno v:
Digital and Social Media Marketing ISBN: 9780429280689
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::df5834c2c0be1de389ccea2f6e0a989c
https://doi.org/10.4324/9780429280689-9
https://doi.org/10.4324/9780429280689-9
Autor:
Anna Tarabasz
Publikováno v:
Responsible Organizations in the Global Context ISBN: 9783030114572
Parallel to the growth of social networking is the increase in the amount of personally identifiable information that is voluntarily revealed by digital users. This careless approach to Internet use has fueled tremendous data breaches. Hacks into soc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d4e3ec9e3872dc58ca2b55ff412f317c
https://doi.org/10.1007/978-3-030-11458-9_13
https://doi.org/10.1007/978-3-030-11458-9_13
Autor:
Anna Tarabasz
Publikováno v:
Journal of Intercultural Management. 6:151-165
In today’s turbulent environment it is difficult to imagine a modern company knowingly waives the benefits of electronic communication. Simultaneously there is a multitude of companies that misuse these tools, that makes their actions usually havin
Autor:
Anna Tarabasz
Publikováno v:
Journal of Intercultural Management. 5:93-103
Communication via the Internet, regardless use of available tools, contributed significantly in reduced time of data flow and feedback reception. This is particularly important in case of companies with a complex structure and branches around the wor