Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Anna Stwora"'
Publikováno v:
The European Journal of Humour Research, Vol 10, Iss 1 (2022)
This article marks the first decade of the European Journal of Humour Research. We wish to thank all our Authors and Editorial Team members – Editorial Assistants, members of the International Editorial Board, and Reviewers from all over the world,
Externí odkaz:
https://doaj.org/article/edf94c5edf46455bae01b66519faefec
Autor:
Anna Stwora
Publikováno v:
The European Journal of Humour Research, Vol 8, Iss 2, Pp 113-128 (2020)
Today’s infotainment clutter puts pressure on advertisers to come up with more surprising and more memorable ads. This need for novelty, creativity, and astonishment does set the expectation bar high, steering ads towards various means of eliciting
Externí odkaz:
https://doaj.org/article/cbad216eba0f4ff586c32ea4bf93dcfb
Autor:
Anna Stwora
Publikováno v:
Oblicza Komunikacji. 11:139-150
This paper aims to explore the instances of minimalistic multimodal press ads in order to show that, in spite of their relative simplicity, they can be used effectively for humorous purposes. The author starts her discussion with some general remarks
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1995b3a738a11f924fd1565d2bd5bf4b
https://doi.org/10.19195/2083-5345.11.9
https://doi.org/10.19195/2083-5345.11.9
Autor:
Anna Stwora
Publikováno v:
Świat i Słowo. 36:167-181
The paramount objective of this paper is to discuss the popcultural life of historical works of art in selected humorous ads. Firstly, the workings of the incongruityresolution theory of humour and script opposition are presented. Then, the author pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3fe9da50b28b78bde07eeed0e73c395d
https://doi.org/10.5604/01.3001.0014.7911
https://doi.org/10.5604/01.3001.0014.7911
Autor:
Aleksandra Serwotka, Anna Stwora
Publikováno v:
Media - Kultura - Komunikacja Społeczna. 4:11-25
W miarę jak przestrzeń Internetu staje się szczególnie sprzyjającym i stymulującym środowiskiem pełnym szybko rozprzestrzeniających się treści, które rozwijają kreatywność użytkowników, niezliczone rzesze internautów piszą w Sieci
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::78f1f74e80f354fed186c6afd11ea680
https://doi.org/10.31648/mkks.2958
https://doi.org/10.31648/mkks.2958
Autor:
Anna Stwora, Aleksandra Serwotka
The book serves as a collection of articles concerning different approaches to the notion of ‘place’ in terms of contrastive studies. Out of eight articles, the first four concentrate on the place of conceptualization in languages. Next two contr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed08a7843d87297d1c2ddee1570c3d82
https://doi.org/10.31261/pn.4040
https://doi.org/10.31261/pn.4040
Autor:
Anna Stwora
Publikováno v:
Second Language Learning and Teaching ISBN: 9783030867232
The changing role of advertising in contemporary societies has led to the rise of many non-commercial ads which address different shades of crisis with a view to sensitising people to grave problems. This trend is particularly important because of th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::901e61b5a5b06e96b8d3607eec71f92b
http://hdl.handle.net/11573/1580462
http://hdl.handle.net/11573/1580462
Autor:
Anna Stwora
Publikováno v:
Second Language Learning and Teaching ISBN: 9783030585501
Humour plays an important role in corporate cultures and its sociopragmatic functions are already evidenced by ample research. This paper aims at supplementing the existing studies on this issue, presenting the results of a cross-cultural survey on h
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c743fb2c62d2b949caabdd0e38016e0c
http://hdl.handle.net/11573/1468814
http://hdl.handle.net/11573/1468814
Autor:
Anna Stwora
Publikováno v:
Socjolingwistyka. 32:175-190
It is evident that, nowadays, advertising messages invade people’s idio- and sociolects, changing the way they communicate on a daily basis, which is why the following paper aims at drawing attention to the phenomenon of language change engendered
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::61d39d4c19109f1ba19f6ba65bcf9f3a
https://doi.org/10.17651/socjoling.32.11
https://doi.org/10.17651/socjoling.32.11
This book aims to present the results of research in the sphere of business language and culture, as well as the experience of pedagogical staff and practitioners concerned with broadly understood business. The highly complex nature of contemporary b