Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Anna M. Walz"'
Autor:
Kevin Celuch, Anna M. Walz
Publikováno v:
Services Marketing Quarterly. 41:163-181
Extensions of service-dominant logic conceive of value co-creation as socially constructed. The marketing literature has recognized the need to further articulate mechanisms through which socially ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::613e9c8d9dba055f34e5ff9501e1d93c
https://doi.org/10.1080/15332969.2020.1742980
https://doi.org/10.1080/15332969.2020.1742980
Publikováno v:
European Journal of Marketing. 48:2-24
Purpose– For centuries, gratitude has represented an integral component of social relationships, yet it remains relatively overlooked by marketing scholars in the study of commercial relationships. The purpose of this paper is to demonstrate how gr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e34f54337ec680567d0df7fae1b676c1
https://doi.org/10.1108/ejm-08-2009-0355
https://doi.org/10.1108/ejm-08-2009-0355
Publikováno v:
New England Journal of Entrepreneurship, Vol 14, Iss 1, Pp 9-21 (2011)
There is strong consensus that the Internet has the potential to positively impact firms, and SMEs in particular; however, not all firms have realized benefits from adoption. The present study extends research in the area by addressing the need to ex
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f3dc14f30013b37e2886e0ca07126cf2
https://www.emerald.com/insight/content/doi/10.1108/NEJE-14-01-2011-B001/full/pdf?title=understanding-sme-intention-to-use-the-internet-for-managing-supplier-information
https://www.emerald.com/insight/content/doi/10.1108/NEJE-14-01-2011-B001/full/pdf?title=understanding-sme-intention-to-use-the-internet-for-managing-supplier-information
Autor:
William C. Black, Stephanie M. Mangus, Jacob L. Hiler, Judith Anne Garretson Folse, Anna M. Walz
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319109114
This research aims to integrate theoretical contributions in customer satisfaction and relationship marketing research to determine if and to what degree relationship stages impact the relationship between functional utility, experiential utility and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::02865e654f6d4693eea006998dc485b1
https://doi.org/10.1007/978-3-319-10912-1_171
https://doi.org/10.1007/978-3-319-10912-1_171
