Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Anna Lusińska"'
Publikováno v:
Zeszyty Prasoznawcze, Vol 2023, Iss 3, Pp 103-125 (2023)
Celem artykułu jest identyfikacja kampanii społecznej jako narzędzia rządowego komunikowania kryzysowego w mediach społecznościowych w pierwszym roku pandemii COVID-19 w Polsce oraz próba analizy i oceny informacji przekazywanych za pośrednic
Externí odkaz:
https://doaj.org/article/cf16277263494d47824795f32250c297
Autor:
Anna Lusińska
Publikováno v:
Zoophilologica, Iss 6, Pp 331-346 (2020)
The image, in general, is understood as an image, an image or a likeness. Nowadays, this concept is associated with its shaping and reception in order to influence the environment. Thinking about the image, first of all, its personal connotations are
Externí odkaz:
https://doaj.org/article/5d7f8a9cb61d43709cd499aff647e8d6
Autor:
Anna Lusińska
Publikováno v:
Studia Scandinavica. 6:125-136
Advertising is a product of culture and, at the same time, creates culture. Advertisements often refer to symbols and myths, but also to stereotypes, i.e. socially established, “rigid” views, ideas about reality consisting of someone else’s opi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8903d08002c1422d5cbd96acbb0ebbd
https://doi.org/10.26881/ss.2022.26.08
https://doi.org/10.26881/ss.2022.26.08
Publikováno v:
Zarządzanie Mediami. 10:57-73
Selected Social Media in Government Communication in The Time of the COVID-19 Pandemic Given the situation of the COVID-19 pandemic, which caused global social and economic disruptions, including the largest global recession since the Great Depressio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5e3072a5e1448f66830252b9af13fbb1
https://doi.org/10.4467/23540214zm.22.004.16926
https://doi.org/10.4467/23540214zm.22.004.16926
Autor:
Anna Lusińska
Publikováno v:
Zarządzanie Mediami. 9:1-16
Social media management in the context of social projects against hate speech on the example of the project Grażyna Żarko. Catholic voice on the Internet Argument/objective: In view of the growing negative phenomenon of hate speech in the social me
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c1463d653eaf1c5bdc5ce7b83f86bbf6
https://doi.org/10.4467/23540214zm.21.007.13055
https://doi.org/10.4467/23540214zm.21.007.13055
Autor:
Anna Lusińska
Publikováno v:
Media Biznes Kultura. :73-91
Communicating a local cultural institution on the example of Elbląg Cultural Society in Elbląg The article joins the discussion on marketing communication of Polish cultural institutions that are also public benefit organizations. The aim of the ar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1e9cb4f3d6842f5b7af2c84c3f82414f
https://doi.org/10.4467/25442554.mbk.20.018.13182
https://doi.org/10.4467/25442554.mbk.20.018.13182
Autor:
Anna Lusińska
Publikováno v:
Zarządzanie w Kulturze. 19:137-150
Due to the possibility of transmitting information with high speed and precision and acquiring a wider audience, the marketing communication of contemporary Polish cultural institutions should, to a large extent, take place with the help of online to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9893294f45de6fb89d8df84ca32227ea
https://doi.org/10.4467/20843976zk.18.011.8739
https://doi.org/10.4467/20843976zk.18.011.8739
Publikováno v:
Journal of Organizational Change Management. 30:217-231
Purpose The purpose of this paper is to identify selected tools of external public relations (PR) employed by the public media in the area of corporate social responsibility (CSR) and to exemplify them with the activities of Radio Gdańsk in the year
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b47ffc33c4b28fe0098b4ac53d69b5b3
https://doi.org/10.1108/jocm-09-2015-0180
https://doi.org/10.1108/jocm-09-2015-0180
Publikováno v:
Zarządzanie Mediami.
In the age of continued instability, constant crises, age of not coping with building-up problems of the globalizing world, increasingly the role of social leaders is taken by non-governmental organizations, such as Polska Akcja Humanitarna. It quick
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e8d09959fcd3340db32b12e6cccb7780
https://doi.org/10.4467/23540214zm.16.012.6526
https://doi.org/10.4467/23540214zm.16.012.6526
Autor:
Anna Lusińska
Publikováno v:
Zarządzanie Mediami.
Today’s world, speeding in optical fibers of new technologies, largely focusing on Internet users a variety of social media, forced the non-profit institutions – organizations, foundations education in the fields of social problems using their to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6494c0e04dc0ff566eae20429dfdbc8e
https://doi.org/10.4467/23540214zm.16.013.6527
https://doi.org/10.4467/23540214zm.16.013.6527