Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Anna Kitunen"'
Autor:
Anna Kitunen, Sharyn Rundle-Thiele, Mohammad Kadir, Abi Badejo, George Zdanowicz, Megan Price
Publikováno v:
BMC Public Health, Vol 19, Iss 1, Pp 1-10 (2019)
Abstract Background While acknowledged as one of social marketing’s necessities, limited reporting of segmentation exists. The current study seeks to extend segmentation drawing on all four segmentation bases within the context of Queensland young
Externí odkaz:
https://doaj.org/article/d70e1be9d19d4400b900ff770d1126cf
Publikováno v:
Foods, Vol 9, Iss 8, p 1053 (2020)
This paper investigates eating behaviours and motivations of early career military trainees from two pathways (officer cadets and army recruits) to understand whether, and to what extent, healthful eating behaviours were present, and what motivates e
Externí odkaz:
https://doaj.org/article/dc7d930ab4cc4093a847583baa17c2c4
Publikováno v:
Social Marketing Quarterly. 29:127-144
Background Segmentation use in social marketing especially in improving the health of young adults is limited, and theory use within segmentation remains infrequent. A generalisable segmentation structure that can be reliably applied across different
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bf425d22e1c74fb8f9bc3904977f1716
https://doi.org/10.1177/15245004231173194
https://doi.org/10.1177/15245004231173194
Publikováno v:
Social Marketing Quarterly. 28:191-207
Background Segmentation remains underutilised in social marketing research and practice. Simple segmentation tools that are easy to administer and simple for audience members to complete may increase the use of segmentation across the social marketin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::08ea156c70add60dafe6a00fb7e19b9e
https://doi.org/10.1177/15245004221116082
https://doi.org/10.1177/15245004221116082
Autor:
Anna Kitunen
Publikováno v:
The Palgrave Encyclopedia of Social Marketing ISBN: 9783030144494
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fb6cefdb4e1236eb1f961f9f065b1b61
https://doi.org/10.1007/978-3-030-14449-4_127-1
https://doi.org/10.1007/978-3-030-14449-4_127-1
Publikováno v:
Appetite. 174:106023
Best-Worst Scaling (BWS) has the potential to improve menu design by determining the most and least preferred combat ration pack (CRP) items by military personnel. However, individual differences among large groups means that a ration pack design bas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::17bf196039ccd07586e1b2d22a72fc57
https://doi.org/10.1016/j.appet.2022.106023
https://doi.org/10.1016/j.appet.2022.106023
Publikováno v:
International Journal of Environmental Research and Public Health
Volume 18
Issue 3
International Journal of Environmental Research and Public Health, Vol 18, Iss 1340, p 1340 (2021)
Volume 18
Issue 3
International Journal of Environmental Research and Public Health, Vol 18, Iss 1340, p 1340 (2021)
Nutrition plays a critical role in health and job performance in physically demanding roles. Studies have shown Australian military personnel do not consume diets suited to their roles. A range of foods are provided in military dining facilities
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6c0a3ff86498540040de5d4ef7b6bc9c
http://europepmc.org/articles/PMC7908192
http://europepmc.org/articles/PMC7908192
Publikováno v:
Food Quality and Preference. 97:104462
Packaged military foods are often under consumed by personnel during training and operational situations, increasing the risk of diminished health and performance. Considerable effort is therefore committed to selecting or improving foods to increase
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80f1078980d82dab6663c429d3184a65
https://doi.org/10.1016/j.foodqual.2021.104462
https://doi.org/10.1016/j.foodqual.2021.104462
Publikováno v:
Sight and Life Consumer Insights. 2020
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c5153d767b30ce14345ce1e787065ad7
https://doi.org/10.52439/nifi1591
https://doi.org/10.52439/nifi1591
Publikováno v:
Nutrients
Nutrients, Vol 11, Iss 11, p 2793 (2019)
Volume 11
Issue 11
Nutrients, Vol 11, Iss 11, p 2793 (2019)
Volume 11
Issue 11
The purpose of this paper is to extend behavioural theory and segmentation application. Specifically, this paper draws on three segmentation bases and behavioural theory that extends focus beyond individual psychological predispositions to form segme
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6f6482ee665516d85c338d13d80e6238
https://pubmed.ncbi.nlm.nih.gov/31731796
https://pubmed.ncbi.nlm.nih.gov/31731796