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of 5
pro vyhledávání: '"Anna Fyrberg Yngfalk"'
While previous critical marketing research on co-creation has focused on how consumers’ cognitive and social abilities are governed, this article focuses on how firms’ marketing strategies attempt to govern every aspect of consumers’ lives. By
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1729c47f58d7bd22f88eaa80bb33ee5a
http://bura.brunel.ac.uk/handle/2438/23182
http://bura.brunel.ac.uk/handle/2438/23182
Autor:
Carl Yngfalk, Anna Fyrberg Yngfalk
Publikováno v:
Managing Hybrid Organizations ISBN: 9783319954851
This chapter addresses the issue of hybridity in non-profit organizations formally run as non-profit associations (NPA) and the case of Swedish Friskis & Svettis. It does so by examining and discussing how organizational legitimacy is managed under w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::08f181f16f4fed04de77ce573e0ec835
https://doi.org/10.1007/978-3-319-95486-8_6
https://doi.org/10.1007/978-3-319-95486-8_6
Autor:
Carl Yngfalk, Anna Fyrberg Yngfalk
Publikováno v:
Journal of Macromarketing. 35:435-447
This study examines the power and potential of marketing in the proliferation of health discourses in society. More specifically, drawing on a Foucauldian bio-political framework, it undertakes a discourse analysis of a commercial weight-loss program
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::10ac940fb22dc967efb56d87fc60fbae
https://doi.org/10.1177/0276146715571459
https://doi.org/10.1177/0276146715571459
Autor:
Anna Fyrberg Yngfalk
Publikováno v:
Journal of Marketing Management. 29:1163-1181
Marketing theory has conceptualised value co-creation through research on provider and consumer resource integrations. Little attention, however, has been devoted to how companies, consumers, and other stakeholders interact and co-create value in the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ca8483ef106d58b495896289602fc540
https://doi.org/10.1080/0267257x.2013.796318
https://doi.org/10.1080/0267257x.2013.796318
Purpose Confessions are said to be important for members’ tribal experiences and they are usually ascribed religious meanings in existing research on consumer tribes. This suggests that confessions have a regulative role for tribal life. By employi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c717ec0ccae69eb560029a26041d17b1
https://doi.org/10.1108/s0885-2111(2013)0000015021
https://doi.org/10.1108/s0885-2111(2013)0000015021