Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Anna Adamus-Matuszyńska"'
Autor:
Anna Adamus-Matuszyńska, Piotr Dzik
Publikováno v:
Acta Universitatis Lodziensis: Folia Philosophica, Iss 40, Pp 97-112 (2022)
Advertising is one of the commonly visible elements of the urban landscape (real and virtual). It also does not require proof that advertisements of cities as such are also part of their “cityscape.” Since at least the nineteenth century, cities
Externí odkaz:
https://doaj.org/article/7302999db5ea469f9c96d23a785e4080
Autor:
Anna Adamus-Matuszyńska, Piotr Dzik
Publikováno v:
On the W@terfront, Vol 61, Iss 4 (2019)
Purpose – The main purpose of this paper is to present researches on the ‘welcome signs’ as a symbolic elements in territorial representation, which have at least two meanings: symbolic disclosing identity of a particular place and spatial bein
Externí odkaz:
https://doaj.org/article/495c23fb6b374e3ca63a7ce2ddc06479
Analiza porównawcza tożsamości wizualnej marek terytorialnych województw wielkopolskiego i śląskiego
Autor:
Piotr Dzik, Anna Adamus-Matuszyńska
Publikováno v:
Rozwój Regionalny i Polityka Regionalna. :239-258
Artykuł ma charakter empiryczny. W oparciu o badanie treści logo jednostek samorządu terytorialnego (JST) autorzy porównują znaki, by w konsekwencji wskazać specyfikę tożsamości wizualnej miast, gmin i powiatów dwóch województw – wielko
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dfdc9ddad6e021db4634ae5b8b18e8e7
https://doi.org/10.14746/rrpr.2022.62.14
https://doi.org/10.14746/rrpr.2022.62.14
Publikováno v:
Zarządzanie Mediami. 9:597-626
Developing a coherent and comprehensive brand of a country is of vital importance for a destination in the contemporary global world. There seems to be a recognizable gap in the literature regarding the application of visual signs practiced in countr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::955eb4a4d76824cca3c1114bf6f5606d
https://doi.org/10.4467/23540214zm.21.033.14576
https://doi.org/10.4467/23540214zm.21.033.14576
Publikováno v:
Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie. 21:39-55
The year 2020 is filledby new economic, social and environmental phenomena related to COVID-19 and its consequences. The global coronavirus pandemic affects every industry and all aspects of people’s lives. Therefore, one of the many questions rese
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6c8356912ba41e4f47aacd3868d42329
https://doi.org/10.5604/01.3001.0014.8055
https://doi.org/10.5604/01.3001.0014.8055
Autor:
Anna Adamus-Matuszyńska
Publikováno v:
Optimum. Economic Studies. :79-90
Purpose - Heuristics and biases are simplifying strategies that people (in the analysed issue - negotiators) use in the decision-making process, even when they can take advantage of supporting tools (e.g. Negotiation Support System), which will allow
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9c350ea98904dfa1dfca292fc4ead397
https://doi.org/10.15290/oes.2020.03.101.07
https://doi.org/10.15290/oes.2020.03.101.07
Publikováno v:
Zarządzanie Publiczne. :5-15
Objectives: This article aims to provide a theoretical analysis of communication in public institutions with regard to ethical values and norms. More specifically, the objective is to try to understand how ethics is anchored in communication systems
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dabd6ec5c75edd1994df978944964f26
https://doi.org/10.15678/zp.2019.48.2.01
https://doi.org/10.15678/zp.2019.48.2.01
Publikováno v:
Sustainability
Volume 13
Issue 2
Sustainability, Vol 13, Iss 731, p 731 (2021)
Volume 13
Issue 2
Sustainability, Vol 13, Iss 731, p 731 (2021)
The starting point of the presented research is the theory of destination marketing, in which the concept of destination branding is the key element. Destination branding models include the idea of visual brand identity, which includes the logo as a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0aa8a42ea5b7540345b0443bc610d790
Autor:
Piotr Dzik, Anna Adamus-Matuszyńska
Publikováno v:
Audiovisual Tourism Promotion ISBN: 9789811664090
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::64d4b9d5ccf8f1db26b4a455080c9a61
https://doi.org/10.1007/978-981-16-6410-6_11
https://doi.org/10.1007/978-981-16-6410-6_11
Publikováno v:
11th International Scientific Conference “Business and Management 2020”.
The principal objective of the article is to examine responsibility as a value helping to enhance the ability of organisation to deal with highly institutionalised environment in which it operates, and which has an impact on the decoupling process. T
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fc537564b027374dd392cfae3b29bdf0
https://doi.org/10.3846/bm.2020.588
https://doi.org/10.3846/bm.2020.588