Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Ann-Kristin Knapp"'
Publikováno v:
Journal of Media Economics. 28:100-118
This article examines the economic effect of the 3D feature on movie success by using secondary data from all movies released in digital 3D between 2004 and 2011, and a 2D control sample. Using propensity score matching, the authors provide evidence
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a7223055ccdb0b782f7dc666b9f68274
https://doi.org/10.1080/08997764.2015.1031902
https://doi.org/10.1080/08997764.2015.1031902
Autor:
Nora Paehler vor der Holte, Utz Riehl, Ann-Kristin Knapp, Fabian Gless, Thorsten Hennig-Thurau
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
Research on motion picture success has considered a multitude of different factors that influence the success of a movie. Nevertheless, one of the most prominent characteristics of a movie has been widely ignored: its title. As movie titles, which ar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a62c391a84856275db1b59cdc1498674
https://doi.org/10.1007/978-3-319-45596-9_265
https://doi.org/10.1007/978-3-319-45596-9_265
Publikováno v:
Journal of Cultural Economics. 39:15-41
A substantial number of current Hollywood productions are remakes of earlier motion pictures. This research investigates the economic implications of this strategy. It develops a conceptual framework of brand extension success in the movie industry t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c6a512190ee045506254c20ad168a3e0
https://doi.org/10.1007/s10824-014-9221-6
https://doi.org/10.1007/s10824-014-9221-6
Publikováno v:
Journal of the Academy of Marketing Science. 42:205-221
The valuation of extension rights is critical for entertainment brands such as bestseller books. Building on brand extension research, we argue that accounting for the reciprocal spillover effect (i.e., the influence of an extension product on a pare
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::81d524e27728f373f46d2c5883da2573
https://doi.org/10.1007/s11747-013-0350-9
https://doi.org/10.1007/s11747-013-0350-9
Publikováno v:
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? ISBN: 9783319266466
Contradicting anecdotes can be found on the question of whether or not having millions of followers on Twitter and Facebook offers a competitive advantage when it comes to selling products. Also, regarding academic research on this matter, we find th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aa724eeb0323452a6690052f1424ed81
https://doi.org/10.1007/978-3-319-26647-3_162
https://doi.org/10.1007/978-3-319-26647-3_162
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319109503
Hedonic media industries face uncertainties when assessing the business potential of adding a third dimension (3D) to their products. As producing entertainment content in 3D format may require a multimillion-dollar investment, it is unclear whether
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::99d9905677cca219c5dd81914d07c88b
https://doi.org/10.1007/978-3-319-10951-0_275
https://doi.org/10.1007/978-3-319-10951-0_275