Výsledky vyhledávání

Motivations for supporting corporate social advocacy: applying the SIMCA model

Autor: Anli Xiao, Holly K. Overton

Publikováno v: Journal of Communication Management. 26:373-385

PurposeThis study examines why publics support corporate social advocacy (CSA) by looking at their support as a form of collective action that is motivated by individuals' shared group efficacy, anger and politicized identity by applying the Social I

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6a75648cf9965eb0ae82a1aed2bc8ad0
https://doi.org/10.1108/jcom-08-2021-0093

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Conscience-driven corporate social advocacy: analyzing moral conviction and perceived motives as predictors of organization-public relationships

Autor: Holly Overton, Anli Xiao

Publikováno v: Corporate Communications: An International Journal. 27:641-653

PurposeThis study examines how congruent moral conviction between an individual and a company impacts organization-public relationships (OPR). Using arguments from the Attribution Theory, this study also examines how individuals' perceptions of compa

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2a1405268086358f6ab95448184d7c46
https://doi.org/10.1108/ccij-12-2021-0138

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Designing Social Media Fundraising Messages: An Experimental Approach to Understanding How Message Concreteness and Framing Influence Donation Intentions

Autor: Denise Sevick Bortree, Yan Huang, Anli Xiao, Richard D. Waters

Publikováno v: Nonprofit and Voluntary Sector Quarterly. 51:832-856

This experiment examined the effects of fundraising message characteristics on donation intentions through a simulated social media campaign. A 2 (abstract vs. concrete message) × 2 (gain vs. loss framing) between-subjects experiment ( n = 213) reve

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d61b971fb38a1521a874b763dfc645cc
https://doi.org/10.1177/08997640211022838

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The roles of donation experience and advocacy: extending the organization–donor relationship model

Autor: Christen Buckley, Anli Xiao, Virginia S. Harrison

Publikováno v: Journal of Communication Management. 25:85-103

PurposeThis study examines the stakeholder’s experiences of two key groups: donors and donor-volunteers. The goals of this study are to (1) determine how donor experience affects organization–public relationships (OPRs) and its antecedents for th

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d505bd6750f99f86f6aa8ff639733915
https://doi.org/10.1108/jcom-06-2020-0057

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The role of corporate credibility and bandwagon cues in sponsored social media advertising

Autor: Michail Vafeiadis, Anli Xiao, Guolan Yang, Ruobing Li

Publikováno v: Corporate Communications: An International Journal. 25:495-513

PurposeSponsored social media content is one of the advertising strategies that companies implement so that ads appear as native to the delivery platform without making consumers feel that they are directly targeted. Hence, the current study examines

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8d4d0f56ffb9c6e63931fd5f2883c60f
https://doi.org/10.1108/ccij-09-2019-0108

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Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement

Autor: Michail Vafeiadis, Anli Xiao, Pratiti Diddi, Denise S. Bortree, Christen Buckley

Publikováno v: Journal of Product & Brand Management. 29:209-222

Purpose The dissemination of fake news has accelerated with social media and this has important implications for both organizations and their stakeholders alike. Hence, the purpose of this study is to shed light on the effectiveness of the crisis res

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::df99b4d1eb6d2ee1d9976575666fef63
https://doi.org/10.1108/jpbm-12-2018-2146

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A Critical Analysis of Corporate Social Responsibility in Ghana’s Telecommunications Industry

Autor: Anli Xiao, Wunpini Fatimata Mohammed, Erica Hilton

Publikováno v: Communicatio. 45:4-22

While there has been extensive research on corporate social responsibility (CSR) across disciplines, there is still a dearth of research on CSR in Africa, south of the Sahara, which is one of the s...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d3c63646402c161e29e2d7ca68de5486
https://doi.org/10.1080/02500167.2018.1552601

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Communicating With Nonprofit Publics In China: Applying the RISP Model to Prosocial Intentions

Autor: Anli Xiao, Holly Overton, Ruobing Li

Publikováno v: Journal of Promotion Management. 25:82-107

This study applied the Risk Information Seeking and Processing (RISP) model to social risk information seeking and processing on social media and prosocial behavioral intentions. Survey data were c...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::798653076557c882a6e21f5262136cc2
https://doi.org/10.1080/10496491.2018.1427653

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Fake news: How emotions, involvement, need for cognition and rebuttal evidence (story vs. informational) influence consumer reactions toward a targeted organization

Autor: Michail Vafeiadis, Anli Xiao

Publikováno v: Public Relations Review. 47:102088

This study investigated the interplay of consumer involvement, NFC, and emotional reactions when exposed to fake news on social media, and subsequently to an organizational rebuttal. In doing so, a 2 (rebuttal evidence type: story vs. informational)

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ab9161b6474cbfd23d74a9b814ad5ee2
https://doi.org/10.1016/j.pubrev.2021.102088

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