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pro vyhledávání: '"Anke Plambeck"'
Autor:
Anke Plambeck, Holger Preuss
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 22:10-31
PurposeOlympic Stadiums are expensive and large constructions. The media often report on cost overruns based on the extravagant appearance of an Olympic Stadium and the lack of its postgames utilization. The aim of this paper is to provide a conceptu