Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Anjuman Antil"'
Publikováno v:
FIIB Business Review. :231971452311667
The study aims to investigate the influence of persuasive metaphorical communication on citizens’ attitude, attachment and adoption of digital services based on the government’s logo and tag line in a campaign to promote digitization. The hierarc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c3ae37209878993eeab7048c480eee89
https://doi.org/10.1177/23197145231166746
https://doi.org/10.1177/23197145231166746
Autor:
Harsh V. Verma, Anjuman Antil
Publikováno v:
Journal of Creative Communications. 15:209-226
The aim of this article is to give insights on the role and usage of metaphors in political communication. The article studies the use of conceptual metaphors by politicians in two different scenarios, namely election campaign and addresses of a prim
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2ce10082be7b15189fccfe62f2b53cc8
https://doi.org/10.1177/0973258619893806
https://doi.org/10.1177/0973258619893806
Publikováno v:
Resources, Conservation and Recycling. 186:106571
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3b479a214cd6586fef41d89b2f060d9a
https://doi.org/10.1016/j.resconrec.2022.106571
https://doi.org/10.1016/j.resconrec.2022.106571
Autor:
Harsh V. Verma, Anjuman Antil
Publikováno v:
Global Business Review. 22:1258-1275
The article analyses the tweets of Rahul Gandhi, President of the Indian National Congress (INC), the largest opposition party in India. The analysis covers his tweets over a period of around 6 months from the date he took over as the President of th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ab3de157434b81b159b44b0e1315d3c9
https://doi.org/10.1177/0972150919833514
https://doi.org/10.1177/0972150919833514
Autor:
Megha Bharti, Anjuman Antil
Publikováno v:
Employer Branding for Competitive Advantage ISBN: 9781003127826
Social media age has completely changed the world of human resource practices. It became exigent to use social networking platforms in order to attract and retain people and to build an employer brand. In this chapter, the employer brand value propos
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ed9eaaf4701557a354dc6959e7d6229c
https://doi.org/10.1201/9781003127826-5
https://doi.org/10.1201/9781003127826-5
This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at