Zobrazeno 1 - 10 of 99 pro vyhledávání: '"Anjala S. Krishen"'
4
Back to the Basics: Handwritten Journaling, Student Engagement, and Bloom’s Learning Outcomes
Autor: Orie Berezan, Anjala S. Krishen, Sara Garcera
Publikováno v: Journal of Marketing Education. 45:5-17
Often considered an enhancement to the learning experience, technology can also stifle creativity and higher levels of thinking. This study repositions students away from technology and back to the basics to stimulate engagement and higher levels of
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e9e7a9860d3d90ec505b2e3afdb2fd23
https://doi.org/10.1177/02734753221075557
Zobrazit plný text záznamu
6
Signaling green! firm ESG signals in an interconnected environment that promote brand valuation
Autor: Anjala S. Krishen, Michael T. Lee, Robyn L. Raschke
Publikováno v: Journal of Business Research. 138:1-11
Today’s interconnected environment is characterized by ESG (environmental, social, and corporate governance), networks of people, organizations, and devices that are continuously interacting, conversing, and exchanging information. These forms of c
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9de1f6bd413e8f701103ebcc606fabf1
https://doi.org/10.1016/j.jbusres.2021.08.061
Zobrazit plný text záznamu
8
The danger of flavor: E-cigarettes, social media, and the interplay of generations
Autor: Han-fen Hu, Olesya Venger, Andrew L. Spivak, Anjala S. Krishen
Publikováno v: Journal of Business Research. 132:884-896
This study evaluates the effects of social media advertisements of e-cigarettes on consumer perceptions. We first use netnographic data to explore e-cigarette comments (n = 1900) and next conduct an experimental study on a randomized sample of cigare
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::62dabf4e9f116d6f3b0092d400cfe9d5
https://doi.org/10.1016/j.jbusres.2020.11.021
Zobrazit plný text záznamu
9
A broad overview of interactive digital marketing: A bibliometric network analysis
Autor: K. Satheesh Kumar, Anjala S. Krishen, N. Bindu, Yogesh K. Dwivedi
Publikováno v: Journal of Business Research. 131:183-195
The widespread adoption of digital technologies and online social networks has revolutionized the way marketers engage with consumers. By deploying various digital platforms and information and communication technology (ICT) tools (e.g., smartphones,
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c9cddeb4c96b03a3532757c49d2bda77
https://doi.org/10.1016/j.jbusres.2021.03.061
Zobrazit plný text záznamu
10
Untapped Knowledge about Water Reuse: the Roles of Direct and Indirect Educational Messaging
Autor: Jesse L. Barnes, Han-fen Hu, Anjala S. Krishen
Publikováno v: Water Resources Management. 35:2601-2615
Public awareness of water quality concerns has increased since the Flint, MI crisis, but knowledge about water resources management remains low. Consequently, acceptance of potable reuse also remains low. A mixed methods approach is utilized in three
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::46760b887a1948665d45f201e9f28d33
https://doi.org/10.1007/s11269-021-02853-z
Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání

Omezení vyhledávání
Plný text Recenzováno Digitální knihovna AV ČR
Zdroje