Zobrazeno 1 - 10 of 17 pro vyhledávání: '"Anita Whiting"'
1
Akademický článek
Real Smiles vs. Faked Smiles: How Emotional Labor Impacts Service Behaviors
Autor: Anita Whiting
Publikováno v: Journal of Applied Marketing Theory, Vol 5, Iss 1 (2014)
This study investigates how emotional labor impacts service behaviors. Unlike previous research which focuses predominantly on the customer’s experience during a service encounter, this paper focuses on service employees and their performance durin
Externí odkaz: https://doaj.org/article/f0f6701937f545eda5a22602e9a37b3e
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2
Akademický článek
Understanding the Service Environment: How Does Music, Color, and Aroma Impact Customers?
Autor: Anita Whiting
Publikováno v: Journal of Applied Marketing Theory, Vol 3, Iss 1 (2012)
Service environments area critical component of the service organization. However, most managers don’t understand how variables in the service environment impact their customers. Therefore, this article seeks to explain how three common and relativ
Externí odkaz: https://doaj.org/article/93323da991cd4d429baa2bb116cdecb6
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3
Digitization of interorganizational relationships: direct effects of benefit magnitude and indirect effects of benefit asymmetry on reseller profit
Autor: Talai Osmonbekov, Cristian Chelariu, Anita Whiting
Publikováno v: Journal of Business & Industrial Marketing.
Purpose The purpose of this study is to examine the effects of relationship digitization benefits on reseller profit. The authors hypothesized two pathways by which the digitization benefits improve reseller profitability: direct and indirect. The di
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3a3087d8f8f45611e8b7c7b6cb095548
https://doi.org/10.1108/jbim-03-2022-0125
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5
Praise or revenge: why do consumers post about organizations on social media
Autor: David L. Williams, Anita Whiting, Joseph F. Hair
Publikováno v: Qualitative Market Research: An International Journal. 22:133-160
PurposeThe purpose of this study is to investigate motives for engaging in electronic word of mouth (eWOM) about organizations on social media sites. This study explores motives for posting positive eWOM and motives for posting negative eWOM. It also
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a3636095e9babc4a84ab8ee71d9ed67b
https://doi.org/10.1108/qmr-06-2017-0101
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6
The role of frequent short exams in improving student performance in hybrid global business classes
Autor: Anita Whiting, George Nakos
Publikováno v: Journal of Education for Business. 93:51-57
The authors investigate whether frequent in class exams can improve the performance of students in hybrid global business courses. An experiment was conducted in three hybrid sections of a global b...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::233e31478ce0801afca2f72dfbf2af0d
https://doi.org/10.1080/08832323.2017.1417231
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7
Why people use social media: a uses and gratifications approach
Autor: Anita Whiting, David L. Williams
Publikováno v: Qualitative Market Research: An International Journal. 16:362-369
PurposeThis paper seeks to demonstrate the importance of uses and gratifications theory to social media. By applying uses and gratifications theory, this paper will explore and discuss the uses and gratifications that consumer receive from using soci
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d103dd65cfe63e0308f9a46df5c20f2c
https://doi.org/10.1108/qmr-06-2013-0041
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8
Investigating the immediate and long-term effects of job stressors on frontline service employees
Autor: Anita Whiting, Naveen Donthu, Andrew Baker
Publikováno v: International Journal of Research in Marketing. 28:319-331
Two studies investigate the immediate and long-term effects of job stressors on frontline service employees (FSEs). Using cognitive appraisal theory, we develop and test a conceptual model of two job stressors (crowding and emotional labor) that affe
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b539ff26e6edde5e0790f69e64038455
https://doi.org/10.1016/j.ijresmar.2011.05.006
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9
Push, scream, or leave: how do consumers cope with crowded retail stores?
Autor: Anita Whiting
Publikováno v: Journal of Services Marketing. 23:487-495
PurposeThe paper examines coping strategies that consumers use within crowded retail stores. Specifically, this study explores and identifies coping strategies that consumers use, investigates whether the Folkman or Duhachek coping frameworks adequat
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c10ae71143a4fa497fa2025e7ebb5098
https://doi.org/10.1108/08876040910995275
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10
Closing the gap between perceived and actual waiting times in a call center: results from a field study
Autor: Naveen Donthu, Anita Whiting
Publikováno v: Journal of Services Marketing. 23:279-288
PurposeThe purpose of this paper is to investigate what factors influence the gap between caller's perception of how long they think they waited and how long they actually waited on hold and to determine what call managers can do to reduce this gap c
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6a5b25b3be593b65db8a04a34a4dc9b4
https://doi.org/10.1108/08876040910973396
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