Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Anita Kuharić Smrekar"'
Publikováno v:
Tržište, Vol 19, Iss 2, Pp 201-211 (2007)
In spite of the fact that researching the effect of color in advertising and marketing communications in general is of great importance, the scope of research in this area is surprisingly limited. The primary goal of this paper was to offer some init
Externí odkaz:
https://doaj.org/article/d937ce559c4a466ab6692c3090de8c05
Publikováno v:
Tržište. 19(2):201-211
In spite of the fact that researching the effect of color in advertising and marketing communications in general is of great importance, the scope of research in this area is surprisingly limited. The primary goal of this paper was to offer some init
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::fa03e5a941c153630102b399b484ee72
http://hrcak.srce.hr/file/33637
http://hrcak.srce.hr/file/33637
Publikováno v:
Market-Tržište
Volume 19
Issue 2
Tržište, Vol 19, Iss 2, Pp 201-211 (2007)
Volume 19
Issue 2
Tržište, Vol 19, Iss 2, Pp 201-211 (2007)
Unatoč neospornoj važnosti boje u oglašavanju i marketinškoj komunikaciji općenito, broj istraživanja utjecaja boje na ovim je područjima vrlo malen. Stoga je primarni cilj ovog rada bio ponuditi neke osnovne smjernice i uvid u korištenje boj
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::9f0c94167c0a34b69f17f8b77c2bebff
https://hrcak.srce.hr/file/33637
https://hrcak.srce.hr/file/33637