Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Anita Ekawati Sardi"'
Publikováno v:
Jurnal Manajemen Teori dan Terapan, Vol 16, Iss 3, Pp 454-472 (2023)
Objective: This study investigates how social presence elements, such as streamers, other viewers, and products, directly and indirectly influence consumers' impulse purchase behaviour in live-streaming commerce. Design/Methods/Approach: An empiric
Externí odkaz:
https://doaj.org/article/b1553fb2f60045d982fbd32908e7d235
