Risk, Trust, and Emotion in Online Pharmacy Medication Purchases: Multimethod Approach Incorporating Customer Self-Reports, Facial Expressions, and Neural Activation

Autor: Semra Ersöz, Anika Nissen, Reinhard Schütte

Publikováno v: JMIR Formative Research, Vol 7, p e48850 (2023)

BackgroundOnline pharmacies are used less than other e-commerce sites in Germany. Shopping behavior does not correspond to consumption behavior, as online purchases are predominantly made for over-the-counter (OTC) medications. ObjectiveThe objectiv

Externí odkaz: https://doaj.org/article/2f9afbd5955a44b3a46e94f0f86c3a3d

Are You Human? Investigating the Perceptions and Evaluations of Virtual Versus Human Instagram Influencers

Autor: Anika Nissen, Colin Conrad, Aaron Newman

Virtual influencers (VI) are on the rise on Instagram, and companies increasingly cooperate with them for marketing campaigns. This has motivated an increasing number of studies, which investigate our perceptions of these influencers. Most studies pr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::82f4f7ae8f011d00ffc50e6d9221dd48
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Between anthropomorphism, trust, and the uncanny valley : A dual-processing perspective on perceived trustworthiness and its mediating effects on use intentions of social robots

Autor: Anika Nissen, Katharina Jahn

Publikováno v: HICSS

Designing social robots with the aim to increase their acceptance is crucial for the success of their implementation. However, even though increasing anthropomorphism is often seen as a promising way to achieve this goal, the uncanny valley effect pr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::346d6b88eeb2717c0399acfcf1b0adc7
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Consumers Prefer Abstract Design in Digital Signage : An Application of Fuzzy-Trace Theory in NeuroIS

Autor: Nadine R. Gier, Anika Nissen, Gabriele Obermeier, Andreas Auinger, Reinhard Schütte

Publikováno v: Lecture Notes in Information Systems and Organisation
Lecture Notes in Information Systems and Organisation-Information Systems and Neuroscience
Information Systems and Neuroscience ISBN: 9783030888992

Visual designs of digital signage (DS) content shape and influence consumers’ decisions. Understanding the effect of DS design on consumer behavior requires a fundamental understanding of human reasoning and decision-making. This research explores

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bdfd6d94525056ee2db43041bf546daa
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Why We Love Blue Hues on Websites : A fNIRS Investigation of Color and Its Impact on the Neural Processing of Ecommerce Websites

Autor: Anika Nissen

Publikováno v: Information Systems and Neuroscience ISBN: 9783030600723

Blue of all colors seems to be generally preferred by humans and animals. Consequently, the use of this color in ecommerce context has several positive effects such as increased trustworthiness and aesthetic ratings. These effects are, in this study,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::302838d3e0df6d54ddfc66111f8df753
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