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pro vyhledávání: '"Anies Faziehan Zakaria"'
Publikováno v:
International Journal of Information Management Data Insights, Vol 4, Iss 1, Pp 100212- (2024)
Product service bundle (PSB) is a marketing strategy that offers attractive product-service packages with competitive pricing to ensure sustained profitability. However, designing suitable pricing for PSB is a non-trivial task that involves complex d
Externí odkaz:
https://doaj.org/article/af95be8ac4a442df8b6323f1c2d69417
