Inovasi Produk, Kreatifitas Iklan Dan Brand Trust Mendorong Keputusan Pembelian

Autor: Martinus Sony Erstiawan, Angen Yudho Kusworo, Rudi Santoso

Publikováno v: JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS; Vol. 5 No. 2 (2020): Jurnal NUSAMBA; 133-145
Jurnal Nusantara Aplikasi Manajemen Bisnis; Vol 5 No 2 (2020): Jurnal NUSAMBA; 133-145

This research was conducted to reveal consumer behavior in terms of smartphone purchase decisions. The study tries to reveal consumer behavior in terms of deciding on product purchases, especially OPPO brand smartphones. The level of brand trust, inn

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::22806008cb361091f7544c6d5bbfc691
https://doi.org/10.29407/nusamba.v5i2.14369