Výsledky vyhledávání - "Angelo Clark Castillo"

The Moderating Effect of the Country of Origin on Smartphones’ Brand Equity and Brand Preference on Customer Purchase Intention

Autor: Angelo Clark Castillo, Aimee Margaret Flores, Lance Matthew Sanchez, Arthur Yusay, Marie Abigail Posadas

Publikováno v: Journal of Business and Management Studies. 4:58-78

A smartphone is now part of Filipino consumers' lifestyles, so smartphone brands are becoming more competitive and innovative to become the top brand in consumers' choice. There are many factors to consider in determining how Filipino consumers choos

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::967fda36e99aea05d444c5ca74e3954c
https://doi.org/10.32996/jbms.2022.4.2.6

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