Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Angela Sommerfeld"'
Publikováno v:
European Journal of Marketing. 53:2501-2529
Purpose Prior research does not provide a clear picture of how managers can effectively manage customer in-role and extra-role behaviours in a retail setting. This study aims to test the differential impact of the two main customer relationship predi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8de8b90445ae47a82b2d192f8c4e2a39
https://doi.org/10.1108/ejm-06-2017-0417
https://doi.org/10.1108/ejm-06-2017-0417
Autor:
Angela Sommerfeld, Marcel Paulssen
Publikováno v:
Data Analysis, Machine Learning and Applications ISBN: 9783540782391
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With increasing duration of a relationship the probability that customers experience specifically negative interaction episodes but also very positive interaction episodes increases. A key question that has not been investigated in the literature con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ac206f0c2f87910ec590d854f961d6ba
https://doi.org/10.1007/978-3-540-78246-9_55
https://doi.org/10.1007/978-3-540-78246-9_55
Modeling the Nonlinear Relationship Between Satisfaction and Loyalty with Structural Equation Models
Autor:
Angela Sommerfeld, Marcel Paulssen
Publikováno v:
From Data and Information Analysis to Knowledge Engineering ISBN: 3540313133
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From Data and Information Analysis to Knowledge Engineering
GfKl
From Data and Information Analysis to Knowledge Engineering
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::29763daa9bd1a7f5e63e852f4a8c3ddb
https://doi.org/10.1007/3-540-31314-1_70
https://doi.org/10.1007/3-540-31314-1_70