Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Angela Sommerfeld"'
Publikováno v:
European Journal of Marketing. 53:2501-2529
Purpose Prior research does not provide a clear picture of how managers can effectively manage customer in-role and extra-role behaviours in a retail setting. This study aims to test the differential impact of the two main customer relationship predi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8de8b90445ae47a82b2d192f8c4e2a39
https://doi.org/10.1108/ejm-06-2017-0417
https://doi.org/10.1108/ejm-06-2017-0417
Autor:
Angela Sommerfeld, Marcel Paulssen
Publikováno v:
Data Analysis, Machine Learning and Applications ISBN: 9783540782391
GfKl
GfKl
With increasing duration of a relationship the probability that customers experience specifically negative interaction episodes but also very positive interaction episodes increases. A key question that has not been investigated in the literature con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ac206f0c2f87910ec590d854f961d6ba
https://doi.org/10.1007/978-3-540-78246-9_55
https://doi.org/10.1007/978-3-540-78246-9_55
Modeling the Nonlinear Relationship Between Satisfaction and Loyalty with Structural Equation Models
Autor:
Angela Sommerfeld, Marcel Paulssen
Publikováno v:
From Data and Information Analysis to Knowledge Engineering ISBN: 3540313133
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From Data and Information Analysis to Knowledge Engineering
GfKl
From Data and Information Analysis to Knowledge Engineering
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::29763daa9bd1a7f5e63e852f4a8c3ddb
https://doi.org/10.1007/3-540-31314-1_70
https://doi.org/10.1007/3-540-31314-1_70
Publikováno v:
AMA Summer Academic Conference Proceedings. 2014, Vol. 25, pE-5-E-6. 2p.
Publikováno v:
European Journal of Marketing; 2019, Vol. 53 Issue 12, p2501-2529, 29p
Autor:
Paulssen, Marcel1 Marcel.Paulssen@unige.ch, Sommerfeld, Angela1
Publikováno v:
Die Betriebswirtschaft. 2015, Vol. 75 Issue 5, p291-308. 18p.
Autor:
Paulssen, Marcel1
Publikováno v:
Psychology & Marketing. Jun2009, Vol. 26 Issue 6, p507-533. 27p. 2 Diagrams, 6 Charts.
Autor:
Brunk, Katja1 katja.brunk@esmt.org
Publikováno v:
Journal of Business Ethics. Dec2012, Vol. 111 Issue 4, p551-565. 15p. 3 Color Photographs, 5 Charts.
Publikováno v:
Fight Master: Journal of the Society of American Fight Directors; Spring/Summer2011, Vol. 33 Issue 1, p20-30, 11p
Data analysis and machine learning are research areas at the intersection of computer science, artificial intelligence, mathematics and statistics. They cover general methods and techniques that can be applied to a vast set of applications such as we