Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Angela MADAN"'
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 71-90 (2022)
The country image has an important role in present period of globalization. However, image modeling, as a holistic concept based on various marketing communications techniques, has been tangentially analyzed over time. This study aims to explore the
Externí odkaz:
https://doaj.org/article/284fc766b6b04893b470dd8a5625b82c
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 58-67 (2021)
The current reality of social distancing and isolation brings big cities in front of a new reality. The investigated purpose of the article is to identify recent opportunities and challenges of cities. As well as understanding the efficiency and effe
Externí odkaz:
https://doaj.org/article/22c18352a6594d1291b934e39616417e
Autor:
Mihai-Ioan Roșca, Angela Madan
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 132-138 (2020)
Marketing is an art, used in everyday life, by producers, most of the time, to influence final consumer behavior. Advertising, as a marketing tool, is not linked, only to development of media, but currently is one of the main types of public communic
Externí odkaz:
https://doaj.org/article/7267941f540e46e7b39537ef335d6f87
Autor:
Mihai-Ioan ROȘCA, Angela MADAN
Publikováno v:
Studia Universitatis Babeş-Bolyai Negotia, Vol 66, Iss 4 (2021)
Persuasion sparks interest among the general public and marketers. Persuasive strategies activate discourses on responsible and sustainable business. This is an interesting phenomenon that needs to be studied, explained, and understood in order to de
Externí odkaz:
https://doaj.org/article/9718687151f74187942ef17aa3b283d4
Autor:
Angela MADAN, Mihai Ioan Rosca
Publikováno v:
Journal of Marketing Research and Case Studies. :1-13
In the 21st century, businesses and communicators have faced new challenges. In the era of modern technology, internationalization and globalization, marketing communication implements new tools, trends and opportunities. Internet and technological d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9822582658e39b15896ef6ed80a30260
https://doi.org/10.5171/2022.981169
https://doi.org/10.5171/2022.981169
Publikováno v:
Sustainability; Volume 14; Issue 3; Pages: 1228
Sustainability, Vol 14, Iss 1228, p 1228 (2022)
Sustainability, Vol 14, Iss 1228, p 1228 (2022)
The value of art in persuasion integrates the country’s culture and art according to marketing communication. Our research examined the impact of artistic communication values on customers’ behavior as a sustainable effect on the country of origi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::eb7e3f46d9d6eef5308bc6a31775c56a
Autor:
Andreea Strătilă, Angela Madan
Publikováno v:
Resilience and Economic Intelligence Through Digitalization and Big Data Analytics ISBN: 9788366675704
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9de90c8ae91babcebbc9cb38714551b6
https://doi.org/10.2478/9788366675704-016
https://doi.org/10.2478/9788366675704-016
Publikováno v:
New Trends in Sustainable Business and Consumption.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::45b734938a39734e8799957f6218c7e8
https://doi.org/10.24818/basiq/2021/07/044
https://doi.org/10.24818/basiq/2021/07/044
Publikováno v:
Eurasian Studies in Business and Economics ISBN: 9783030718688
Subliminal advertising is one of the most controversial topics in marketing for several decades and sparks interest among the general public and marketers. This is an interesting phenomenon that needs to be studied, explained, and understood in order
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b81e3aa3cc0710c1f38f2ae051635d88
https://doi.org/10.1007/978-3-030-71869-5_19
https://doi.org/10.1007/978-3-030-71869-5_19