Zobrazeno 1 - 10
of 31
pro vyhledávání: '"Angela Gracia B. Cruz"'
Publikováno v:
International Marketing Review. 40:1-21
PurposeThis study conceptualizes a form of luxury consumption in which luxury brands collaborate with unconventional non-luxury partners. These unconventional luxury brand collaborations are growing in popularity among Chinese luxury consumers of the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1b5ee5572ac5633132c1d478d5690bb3
https://doi.org/10.1108/imr-04-2022-0099
https://doi.org/10.1108/imr-04-2022-0099
Publikováno v:
Journal of Marketing Management. :1-26
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a2e59f88f5e76dab6aa52275c577ad1
https://doi.org/10.1080/0267257x.2023.2213239
https://doi.org/10.1080/0267257x.2023.2213239
Publikováno v:
Journal of Business Research. 153:19-34
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::46ae2800dc4b397167c497b7c8016e3b
https://doi.org/10.1016/j.jbusres.2022.07.051
https://doi.org/10.1016/j.jbusres.2022.07.051
Publikováno v:
Journal of Consumer Marketing, 2015, Vol. 32, Issue 7, pp. 501-504.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-07-2015-1498
Publikováno v:
Journal of Consumer Research.
Countervailing discourses of cultural appreciation versus cultural appropriation are fueling a tension between the ethnic consumer subject, who views the consumption of cultural difference as a valorized identity project, and the responsibilized cons
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b1b8ea669354216ad6717f0d6244dc7d
https://doi.org/10.1093/jcr/ucad022
https://doi.org/10.1093/jcr/ucad022
Publikováno v:
Qualitative Market Research: An International Journal, 2015, Vol. 18, Issue 4, pp. 442-458.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/QMR-08-2014-0072
Publikováno v:
Gender, Place & Culture. 29:693-714
This paper analyses the role that migrant women leaders play in sustaining precarious spaces of community-led volunteering. The voluntary sector has been theorised as an interstitial yet connective...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::31c2491770ba6b364aedff1225e8207f
https://doi.org/10.1080/0966369x.2021.1951678
https://doi.org/10.1080/0966369x.2021.1951678
Publikováno v:
Australasian Marketing Journal. 31:2-12
Combining leisure, travel, and voluntary work, volunteer tourism’s popularity as an alternative travel option is undeniable. Yet postcolonial critiques plague the marketplace and those involved in these aiding efforts. In this article, which is bas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fa1bd2a39f26641d8b3b5e8565c7b77f
https://doi.org/10.1177/18393349211022047
https://doi.org/10.1177/18393349211022047
Publikováno v:
Journal of Consumer Culture. 22:456-475
Much of the extant literature on esports consumption has characterized esports consumers as striving for mastery of their gaming skills, with a focus on professional esports players. Through a hermeneutic analysis of the esports literature, insider i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8be40e7571f7809b37c6b417a18fd7ed
https://doi.org/10.1177/1469540520982364
https://doi.org/10.1177/1469540520982364
Publikováno v:
European Journal of Marketing. 54:1325-1353
Purpose The consumer acculturation literature argues that reconstituting familiar embodied practices from the culture of origin leads to a comforting sense of home for consumers who move from one cultural context to another. This paper aims to extend
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::371e76809f12e6dd9025808c161b7ac5
https://doi.org/10.1108/ejm-02-2018-0081
https://doi.org/10.1108/ejm-02-2018-0081