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pro vyhledávání: '"Andy Chin Woon Fook"'
Autor:
Andy Chin Woon Fook, Omkar Dastane
Publikováno v:
Jindal Journal of Business Research. 10:7-32
The impact of loyalty programs on customer retention was investigated in this study. Concomitantly, the mediating effects of brand association and customer satisfaction between loyalty programs and customer retention were also tested in three ways, v
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bb589de342d33a81f072c4024c84c6b1
https://doi.org/10.1177/22786821211000182
https://doi.org/10.1177/22786821211000182
