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pro vyhledávání: '"Andrews, Michelle"'
Dissertation/ Thesis
Autor:
Andrews, Michelle
Mobile technology is changing the way consumers consume content and connect with others. At the same time, marketers admit that effectively implementing mobile targeting and promoting deals through mobile devices remains a challenge. To address these
Externí odkaz:
http://hdl.handle.net/20.500.12613/2555
Autor:
Andrews, Michelle1 michelle@hudsonthames.org
Publikováno v:
Journal of Financial Data Science. Summer2023, Vol. 5 Issue 3, p66-79. 14p.
Autor:
Kanuri, Vamsi K., Andrews, Michelle
Publikováno v:
Journal of Marketing, 2019 Sep 01. 83(5), 57-77.
Externí odkaz:
https://www.jstor.org/stable/26973088
Publikováno v:
Journal of Marketing; Jul2022, Vol. 86 Issue 4, p118-140, 23p, 6 Charts, 1 Graph, 1 Map
Autor:
Verhoef, Peter C., Stephen, Andrew T., Kannan, P.K., Luo, Xueming, Abhishek, Vibhanshu, Andrews, Michelle, Bart, Yakov, Datta, Hannes, Fong, Nathan, Hoffman, Donna L., Hu, Mandy Mantian, Novak, Tom, Rand, William, Zhang, Yuchi
Publikováno v:
In Journal of Interactive Marketing November 2017 40:1-8
Autor:
Andrews Michelle
Publikováno v:
GfK Marketing Intelligence Review, Vol 9, Iss 2, Pp 36-41 (2017)
To avoid overtargeting consumers or targeting them at the wrong moment, mobile ads need to be relevant. Geographically, consumers have been shown to be more responsive to promotional offers from shops that were located close to them. For the lead tim
Externí odkaz:
https://doaj.org/article/be3cd86a7dc54cc7ab0aa62a4ca15b1e
Akademický článek
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Publikováno v:
In Journal of Interactive Marketing May 2016 34:15-24
Publikováno v:
Marketing Science, 2016 Mar 01. 35(2), 218-233.
Externí odkaz:
http://www.jstor.org/stable/44012147
Autor:
Andrews, Michelle
Publikováno v:
Pediatric News. May2024, p67-67. 1p.