Zobrazeno 1 - 10
of 68
pro vyhledávání: '"Andrew T. Stephen"'
Graphs (i.e., networks) have become an integral tool for the representation and analysis of relational data. Advances in data gathering have led to multirelational data sets which exhibit greater depth and scope. In certain cases, this data can be mo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c72de28fc0f936be045b9304e428e4db
https://ora.ox.ac.uk/objects/uuid:d3b27d71-6a88-45fc-9d8e-3c09ec326021
https://ora.ox.ac.uk/objects/uuid:d3b27d71-6a88-45fc-9d8e-3c09ec326021
Publikováno v:
Journal of Marketing. 86:132-148
Chatbots have become common in digital customer service contexts across many industries. While many companies choose to humanize their customer service chatbots (e.g., giving them names and avatars), little is known about how anthropomorphism influen
Publikováno v:
Journal of Consumer Research. 48:753-755
Publikováno v:
Journal of Marketing, 86(5), 1-20. American Marketing Association
Marketing scholars increasingly use web scraping and application programming interfaces (APIs) to collect data from the internet. Yet, despite the widespread use of such web data, the idiosyncratic and sometimes insidious challenges in its collection
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8ea2179b8d2edd03740b61310d47960c
https://doi.org/10.1177/00222429221100750
https://doi.org/10.1177/00222429221100750
Autor:
David A. Schweidel, Yakov Bart, J. Jeffrey Inman, Andrew T. Stephen, Barak Libai, Michelle Andrews, Ana Babić Rosario, Inyoung Chae, Zoey Chen, Daniella Kupor, Chiara Longoni, Felipe Thomaz
Marketers are adopting increasingly sophisticated ways to engage with customers throughout their journeys. We extend prior perspectives on the customer journey by introducing the role of digital signals that consumers emit throughout their activities
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::503870480e463c664f8327d899355c92
https://ora.ox.ac.uk/objects/uuid:20f57a62-ca55-447f-84c5-27be5ddcdddb
https://ora.ox.ac.uk/objects/uuid:20f57a62-ca55-447f-84c5-27be5ddcdddb
Publikováno v:
Marketing Letters. 31:187-198
The goal of a business is to enhance profitable revenue. Often this mission is accomplished by innovation, commonly by the process of bringing new products or services to market. This paper identifies major trends in the literature and practice and p
Publikováno v:
Psychology & Marketing. 37:796-814
To enhance the understanding of consumer engagement with brand content on social media, this study examines how pronoun choices affect different types of consumer engagement (e.g., likes, comments, shares) by simultaneously exploring five different p
Publikováno v:
Journal of Consumer Research. 47:633-635
Publikováno v:
SSRN Electronic Journal.
Marketing researchers increasingly use web scraping and Application Programming Interfaces (APIs) to collect publicly available data from the internet. While guidance on the technicalities of collecting web data are abundant, much of the design decis
Autor:
Gregory J. Clark, J. Jason Bell, Ewan A. Macdonald, Francesca Mazzi, Felipe Thomaz, Natalia Efremova, Rhonda Hadi, Andrew T. Stephen
Publikováno v:
SSRN Electronic Journal.
Digital transformation and the fourth industrial revolution are increasingly impacting all aspect of everyday life, including business management. The use of AI comes with substantial advantages in the short, medium and long term, but also creates su