Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Andrew J. Czaplewski"'
Publikováno v:
Journal of Advertising Research. 61:456-471
Colorado became the first state to legalize recreational marijuana, in 2012. Health organizations and public policy makers, including the Colorado Governor’s Office, were concerned by how this action would affect the acceptability of marijuana cons
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::712455053a0ce22abc199329c14ed02b
https://doi.org/10.2501/jar-2021-019
https://doi.org/10.2501/jar-2021-019
Publikováno v:
Journal of Strategic Marketing. :1-17
Brands have recently begun to take a brand activism strategy through which they align themselves with a sociopolitical cause to increase their relevance and strengthen customer relationships. This ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b976c5b00527dc7a8a157eedd67c381
https://doi.org/10.1080/0965254x.2021.1904435
https://doi.org/10.1080/0965254x.2021.1904435
Publikováno v:
Business Horizons. 64:285-293
The internet brought disruptive change to the business landscape through the creation of a whole host of digital marketing tactics. But with these new tactical options has come the need for marketing managers to (1) prioritize what they wish to accom
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6548ed772c295f236e28202aebc166ca
https://doi.org/10.1016/j.bushor.2020.12.004
https://doi.org/10.1016/j.bushor.2020.12.004
Publikováno v:
Marketing Education Review. 29:131-135
Digital marketing practice continues to grow along with the need for a qualified workforce. This paper presents a course design intended to teach students how to use relevant digital marketing tool...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::899654b18e22ba1417e7d956d926d480
https://doi.org/10.1080/10528008.2019.1610331
https://doi.org/10.1080/10528008.2019.1610331
Publikováno v:
Business Horizons. 60:325-333
This article provides an organized approach for managers to develop social marketing strategies that target upstream decision and policy makers. A conceptual application model and five-stage process is presented for an upstream social marketing strat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f66a7f34b0bdb30fead8157f0948d92
https://doi.org/10.1016/j.bushor.2017.01.006
https://doi.org/10.1016/j.bushor.2017.01.006
Publikováno v:
International Journal of Innovation Science. 4:205-216
Recent research into effectuation and effectual logic show that entrepreneurs think and make decisions dramatically different than typical enterprise managers. One of the major issues in applying entrepreneurship and innovation to corporations is lik
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c0c082e273dd070af2c9452a755f516b
https://doi.org/10.1260/1757-2223.4.4.205
https://doi.org/10.1260/1757-2223.4.4.205
Computer-Assisted Grading Rubrics: Automating the Process of Providing Comments and Student Feedback
Autor:
Andrew J. Czaplewski
Publikováno v:
Marketing Education Review. 19:29-36
Rubrics offer marketing educators numerous advantages in grading written assignments, oral presentations, or even in-class participation. However, there are also several criticisms of grading rubrics that make them less than appealing for many. This
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f4fad18eb47c900d72d50fc1ae2f5e5d
https://doi.org/10.1080/10528008.2009.11489057
https://doi.org/10.1080/10528008.2009.11489057
Publikováno v:
International Journal of Public Administration. 31:396-419
Millions of U.S. employees work in the service-sector at relatively low wages with little or no benefits or advancement opportunities. Due to high turnover rates, business organizations often limit spending on human resource (HR) practices for these
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c99460de01ffdb5bdbb2a28e67ba1a05
https://doi.org/10.1080/01900690701590793
https://doi.org/10.1080/01900690701590793
Publikováno v:
Journal of the Academy of Marketing Science. 35:537-549
Value creation through customer-to-customer exchange occurs when the perceived benefits of a company’s offering are increased as a result of customers’ interaction with one another. C2C exchange exists in a wide variety of service environments, b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::46dbc3448a4c4300c937112631109f85
https://doi.org/10.1007/s11747-006-0012-2
https://doi.org/10.1007/s11747-006-0012-2
Publikováno v:
Marketing in Transition: Scarcity, Globalism, & Sustainability ISBN: 9783319186863
Perhaps the greatest challenge of global account management is the organization and control of the multitude of relationships surrounding the service of each global customer. Requirements for uniform products, consistent worldwide service and support
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::abafcd4da3446782f3890bc7e064f087
https://doi.org/10.1007/978-3-319-18687-0_21
https://doi.org/10.1007/978-3-319-18687-0_21
