Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Andrew Flostrand"'
Publikováno v:
The International Journal of Management Education. 20:100677
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eaeb7f18d23af2d73d7e173a68467b01
https://doi.org/10.1016/j.ijme.2022.100677
https://doi.org/10.1016/j.ijme.2022.100677
Publikováno v:
Journal of Product & Brand Management. 29:246-254
Purpose Fake news is presently one of the most discussed phenomena in politics, social life and the world of business. This paper aims to report the aggregated opinions of 42 brand management academics on the level of threat to, the involvement of, a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a1b7e682efe5c2b590b1264eccc29723
https://doi.org/10.1108/jpbm-12-2018-2156
https://doi.org/10.1108/jpbm-12-2018-2156
Publikováno v:
Energy Research & Social Science. 48:57-65
Energy utility firms operate under varying mandates throughout most of the world and typically must operate reliably with long planning cycles and requirements to meet bureaucratic scrutiny and reg ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::991540cabf17ead42a9eb32f27f02d50
https://doi.org/10.1016/j.erss.2018.09.023
https://doi.org/10.1016/j.erss.2018.09.023
Autor:
Andrew Flostrand
Publikováno v:
Business Horizons. 60:229-236
When managers are unable to use quantifiable time series data to make forecasts or decide on uncertainties, they can either rely on their own intuition and judgment or resort to the insights of others. The Delphi technique is a well-known forecasting
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::682da43ffa7f487ce77a01659bdb6887
https://doi.org/10.1016/j.bushor.2016.11.007
https://doi.org/10.1016/j.bushor.2016.11.007
Publikováno v:
Marketing Education Review. 27:2-14
This article presents a bibliometric analysis of Marketing Education Review from its inception in 1990 until 2014. A brief history of the journal is presented and its content is analyzed. In total, 706 articles were studied in terms of their authorsh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1a999bab16f1a65611337d6e615d924b
https://doi.org/10.1080/10528008.2016.1228464
https://doi.org/10.1080/10528008.2016.1228464
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
This paper explores the influence of friendship on the relationship between heuristics and biases on decision-making within entrepreneurial founding teams. The research question builds on the recognition that better decision-making promotes venture s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f400217016162d4a8310549283009689
https://doi.org/10.1007/978-3-030-02568-7_31
https://doi.org/10.1007/978-3-030-02568-7_31
Publikováno v:
Journal of Marketing Education. 38:83-89
The use of student self-branding exercises in introductory marketing courses for undergraduate business programs has been growing in popularity due to a number of advantages for students. This article introduces implementation of the “Marketing Me
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a01c7962f8fa2150384d40069f8e2a68
https://doi.org/10.1177/0273475316643567
https://doi.org/10.1177/0273475316643567
Publikováno v:
Technological Forecasting and Social Change. 150:119773
Since the infancy of the Delphi Technique for collecting and aggregating expert insight, this methodological tool has been discussed, adapted and applied in over 2,600 published scholarly papers to date. This paper mines the major citation indexing s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e9ef2f1ac12e368cca2519f24bdaa54f
https://doi.org/10.1016/j.techfore.2019.119773
https://doi.org/10.1016/j.techfore.2019.119773
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
Extant literature indicates that accessing online word of mouth (eWOM) impacts subsequent purchasing and other consumer behaviors (Chatterjee 2001; Chen et al. 2011; Teng et al. 2017). Specifically, in the context of the sharing economy, which is sti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::86e53b4785d6a72fd8cb12cb43f03284
https://doi.org/10.1007/978-3-319-99181-8_175
https://doi.org/10.1007/978-3-319-99181-8_175
Autor:
Metcalf, Lynn1 (AUTHOR) lmetcalf@calpoly.edu, Askay, David A.1 (AUTHOR) daskay@calpoly.edu, Rosenberg, Louis B.2 (AUTHOR) louis@unanimous.ai
Publikováno v:
California Management Review. Aug2019, Vol. 61 Issue 4, p84-109. 26p. 2 Black and White Photographs, 3 Charts.