Zobrazeno 1 - 10
of 78
pro vyhledávání: '"Andres Rodriguez Veloso"'
Publikováno v:
Innovation & Management Review, Vol 18, Iss 1, Pp 2-16 (2021)
Purpose – The purpose of this paper is to explore the different concepts of innovation in the subsistence marketplace from top-down and bottom-up approaches. This study analyzes the literature on the theme and identified research gaps by constructi
Externí odkaz:
https://doaj.org/article/51e79c9ac47a4a6382e2c2f101d74eed
Autor:
Vitor Koki da Costa Nogami, Olga Maria Coutinho Pépece, Juliana Medeiros, Andres Rodriguez Veloso
Publikováno v:
RACE: Revista de Administração, Contabilidade e Economia, Vol 19, Iss 3, Pp 419-440 (2020)
The paper goal is to analyze how the shopping cart strategy can influence the family’s buying process when they are with children in supermarket. The literature review addresses both the evolution of supermarket retailing and children's influence o
Externí odkaz:
https://doaj.org/article/96d5ac1b91aa42428082e6366d31b4e9
Publikováno v:
RAC: Revista de Administração Contemporânea, Vol 22, Iss 5, Pp 726-744 (2018)
Pesquisas sobre a inovação e o mercado de baixa renda têm focado eminentemente no desenvolvimento de produtos e gestão de marketing, assumindo uma postura top-down das empresas para os consumidores. Do ponto de vista do indivíduo, tem sido dada
Externí odkaz:
https://doaj.org/article/40681b208b954850a1ba39d24ec296ac
Publikováno v:
Revista Brasileira de Gestão De Negócios, Vol 20, Iss 1, Pp 127-149 (2018)
Purpose – Investigate the concept and the adoption of innovation in the low-income market. Design/methodology/approach – Four different studies were conducted. First, a Delphi study with 126 Marketing and Innovation professors from graduate pro
Externí odkaz:
https://doaj.org/article/19ecb4e81ed7466184f3ed3088c3e28c
Publikováno v:
BBR: Brazilian Business Review, Vol 13, Iss 4, Pp 24-48 (2016)
This paper aims to analyze the attitude of soccer fans after the outcome of matches under the influence of a pitchman (celebrities and idols), involvement and fanaticism. The literature was supported by the concepts of happiness and attitude applied
Externí odkaz:
https://doaj.org/article/a82c3876ab25462e922a6a3e97ebcf9d
Autor:
Marta Maria Cunha Carneiro, Andres Rodriguez Veloso, Sofia Batista Ferraz, Marcos Cortez Campomar
Publikováno v:
Turismo: Visão e Ação, Vol 17, Iss 2, Pp 475-507 (2015)
O objetivo do artigo foi identificar os atributos valorizados por crianças e adolescentes na escolha de destinos turísticos. Para atingir esse objetivo, foram coletados desenhos e dados escritos (questões e redações) sobre o tema com crianças d
Externí odkaz:
https://doaj.org/article/d813cd6bfb5d412a95a2304593b21158
Publikováno v:
BBR: Brazilian Business Review, Pp 24-49 (2015)
This study focuses on the development of a scale that can identify customers that are more prone to behave in a dysfunctional manner. Dysfunctional Consumer Behavior can negatively influence the organization profits, since this kind of consumer can g
Externí odkaz:
https://doaj.org/article/8fc95ac4ff904c8680e705874517d9f2
Publikováno v:
BBR: Brazilian Business Review, Vol 10, Iss 3, Pp 1-33 (2013)
Esta pesquisa foca na identificação da representação visual do ato de compra para crianças com cerca de 9 anos de idade. Crianças de uma determinada escola que atende a alta renda foram requisitadas a desenhar sobre "ir às compras". O processo
Externí odkaz:
https://doaj.org/article/b7fdbf0169c24dd6adf090652c2c59e9
Publikováno v:
BBR: Brazilian Business Review, Iss 1, Pp 120-153 (2012)
The central objective of this paper is to investigate the antecedents of the use of contraceptive methods by adolescents. For this purpose, we developed and tested a theoretical model that reflects the interrelationships between assessments of self-e
Externí odkaz:
https://doaj.org/article/7b7575b3363b49ea88c6c3436244a639
Autor:
Diogo Fajardo Nunes Hildebrand, Daniel Von der Heyde Fernandes, Andres Rodriguez Veloso, Luiz Antonio Slongo
Publikováno v:
BAR: Brazilian Administration Review, Vol 7, Iss 3, Pp 276-293 (2010)
Consumer-Company Identification is a relatively new issue in the marketing academia. Bhattacharya and Sen(2003) explored the Social Identity theory and established Consumer-Company Identification as the primary psychological substrate for deep relati
Externí odkaz:
https://doaj.org/article/0887e2cba0064819a62650bd8fd64d9d