Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Andres Cuneo"'
Publikováno v:
European Management Journal. 37:117-128
The significant expansion and transformation of private label brands (PLBs) in many categories and markets worldwide have dramatically modified the competitive reality of the marketplace resulting in a new configuration of the brand landscape. This p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fc6184613dc8973ddf5dd68d858467d8
https://doi.org/10.1016/j.emj.2018.05.003
https://doi.org/10.1016/j.emj.2018.05.003
Publikováno v:
Industrial Marketing Management. 76:192-202
The consolidation of retailers across markets has considerably altered the competitive dynamics between leading brand manufacturers and retailers. The era in which brand manufacturers dictate the game to compliant retailers is long gone. Nowadays, wi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d732d3a5c79f4738d5b1b392bc89778c
https://doi.org/10.1016/j.indmarman.2018.09.001
https://doi.org/10.1016/j.indmarman.2018.09.001
Publikováno v:
Tourism Management. 59:312-324
Limited research examines short-haul and long-haul travelers' intentions to visit an emerging vacation destination in South America. To fill this gap, this research investigates intentions of potential travelers from two short-haul (Peru and Brazil)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2e98e22d111f6b3c039ab41106b851a6
https://doi.org/10.1016/j.tourman.2016.08.013
https://doi.org/10.1016/j.tourman.2016.08.013
Since consumers are increasing their participation in social network sites (SNSs), more companies and brands are using SNSs to strategically communicate with consumers. This study investigates how brands' social network site (SNS) consumers can be se
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c68fb28900fa8ddf9d0551cc7d8300e2
https://acuresearchbank.acu.edu.au/item/8x45w/segmenting-brands-social-network-site-sns-consumers-a-four-country-study
https://acuresearchbank.acu.edu.au/item/8x45w/segmenting-brands-social-network-site-sns-consumers-a-four-country-study
Publikováno v:
Journal of International Marketing. 23:72-90
In many countries, the growth of private label brands (PLBs) is negatively affecting manufacturer brands’ shares, though PLBs have yet to take hold in other markets. Numerous studies have identified factors leading to the success of PLBs in product
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eb785e6a9777484b6480e8a67f69c2a3
https://doi.org/10.1509/jim.14.0036
https://doi.org/10.1509/jim.14.0036
Publikováno v:
Journal of Marketing Management. 29:374-390
Prior research indicates that extension fit and parent brand quality are the key determinants of extension evaluations in non-competitive contexts. However, the very nature of the retail environment means that extensions are introduced into competiti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8a921468db8ae4f46db5cfb0c327d0e0
https://doi.org/10.1080/0267257x.2013.771205
https://doi.org/10.1080/0267257x.2013.771205
Autor:
Macchiavello, Andrés Cúneo
Publikováno v:
Revista Chilena de Derecho, 1986 Sep 01. 13(3), 453-462.
Externí odkaz:
https://www.jstor.org/stable/41608281
Publikováno v:
Journal of Product & Brand Management. 21:428-438
PurposeThe aim of this paper is to provide evidence that private label brands (PLB) have the ability to build brand equity as they develop, and to determine whether the capitalization of PLB equity varies across consumer segments and product categori
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::597c4890e8f9a16907c8e905bc1aa75e
https://doi.org/10.1108/10610421211264919
https://doi.org/10.1108/10610421211264919
Publikováno v:
European Journal of Marketing. 46:952-964
PurposeThe purpose of this paper is to analyse whether private label brands (PLB) have been able to build brand equity throughout their development. Specifically, it aims to develop and test a measurement model that measures PLB brand equity across p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b014c042bd80589187e4000cd6d4ee5c
https://doi.org/10.1108/03090561211230124
https://doi.org/10.1108/03090561211230124
Autor:
Andrés Cuneo Macchiavello
Publikováno v:
Revista de Derecho (Coquimbo), Vol 11, Iss 1 (2004)
1. Permítanme comenzar con una breve historia. Corría el año 1973 y yo era profesor en la Universidad Católica de Chile. Enseñaba Derecho Civil, ya por algunos años e Introducción al Derecho, por unos pocos menos. Había desarrollado materiale
Externí odkaz:
https://doaj.org/article/45cad31f5b7341fb8fe1405b47f0ccde