Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Andreea BOTOŞ"'
Publikováno v:
Theoretical and Applied Economics, Vol XXI, Iss 9, Pp 43-50 (2014)
In order to satisfy, maintain and fidelize the consumers, considering the multitude of users on the tourism market, it is necessary to implement a relational marketing paradigm, thus offering products that permanently meet the needs and dynamic wishe
Externí odkaz:
https://doaj.org/article/44008eafb85b4d29b9fadf1dc7283640
Autor:
Aurelia-Felicia STĂNCIOIU, Andreea BOTOŞ, Nicolae TEODORESCU, Anamaria-Cătălina RADU, Ion PÂRGARU
Publikováno v:
Theoretical and Applied Economics, Vol XXI, Iss 3, Pp 7-30 (2014)
The complexity of a tourism destination such as Romania constitutes a prerequisite for organizing the marketing activity at the macro and meso level, in the context of the tourism development planning process at national level. An important document
Externí odkaz:
https://doaj.org/article/66dae174074e4c6f8f01bb49a48f17d7
Publikováno v:
Theoretical and Applied Economics, Vol XX, Iss 6, Pp 7-34 (2013)
The multitude of factors interfering in the process of image formation and the way in which they act in a unique combination, similar to a genetic code for a consumer, influences the image study of a tourism destination in the direction of becoming a
Externí odkaz:
https://doaj.org/article/022d4c020b034828a28dcfffefb5fbfa
Publikováno v:
Theoretical and Applied Economics, Vol XXII, Iss 1, Pp 35-48 (2015)
As the highly standardized mass tourism demonstrated its incapacity to satisfy the increasingly complex needs of tourists, the necessity to develop a new approach for the production, selling and promotion of tourism products became obvious. In the cu
Externí odkaz:
https://doaj.org/article/6049421a1d2a46eb9a539f196ec0cd89
Publikováno v:
Amfiteatru Economic, Vol 16, Iss Special Issue 8, Pp 1076-1088 (2014)
The problematic area of the tourism destination image has a high expansion in marketing, the efforts of its conceptualization and phenomenalism being remarkable among specialists. In this context, the authors propose a systemic approach, the result o
Externí odkaz:
https://doaj.org/article/4db225884c77459698f7e1ca5952d003
Autor:
Mihail-Cristian DIŢOIU, Aurelia-Felicia STĂNCIOIU, Gabriel BRĂTUCU, Lucian-Florin ONIŞOR, Andreea BOTOȘ
Publikováno v:
Theoretical and Applied Economics, Vol XXI, Iss 5, Pp 37-50 (2014)
Destinations can be considered a predominantly experiential tourism product in the context of sensory marketing, which would be the best instrument for creating, communicating and delivering the experiential values of the tourism product, and for dev
Externí odkaz:
https://doaj.org/article/294c3afa2ce94396a46764bc9c9dbbfc
Publikováno v:
Revista de Turism: Studii si Cercetari in Turism, Vol 0, Iss 16, Pp 15-21 (2013)
In the context of European integration, the creation of transnational tourism products represents the brand of an inter-state collaboration, which, based on a common strategy, implies objectives that aim at achieving the global development of a desti
Externí odkaz:
https://doaj.org/article/a7fc94d34d2246dda9e8c67eb45dcc4d
Autor:
Aurelia-Felicia STĂNCIOIU, Nicolae TEODORESCU, Ion PÂRGARU, Andreea BOTOȘ, Anamaria-Cătălina RADU
Publikováno v:
Theoretical and Applied Economics, Vol XX, Iss 12, Pp 25-42 (2013)
The delimitation of perceptions regarding balneotherapy destinations is a defining process for shaping their positioning in consumers’ minds. Therefore, creating how balneotherapy tourism products specific activities are perceived by consumers and
Externí odkaz:
https://doaj.org/article/f99ef58234eb42c0a5b768aad9eeb2a5
Autor:
ANDREEA BOTOȘ, NICOLAE TEODORESCU, ION PÂRGARU, AURELIA-FELICIA STĂNCIOIU, ANAMARIA-CĂTĂLINA RADU
Publikováno v:
Annals of the University of Petrosani: Economics, Vol XIII, Iss 1, Pp 15-34 (2013)
The capacity, or more precisely the “task” of concentrating, both from a functional and aesthetic perspective, the essence of a tourism destination into a single object, represents the main explanation why the marketing specialist of the respecti
Externí odkaz:
https://doaj.org/article/50c6238bfd554ea6ace1897258028e0c
Publikováno v:
Theoretical and Applied Economics, Vol XX, Iss 10, Pp 5-22 (2013)
Considering the common features in the resources field, but especially the way in which they have been managed at the level of each individual country, it can be stated that a destination such as the Balkan peninsula represents a culturally homogeneo
Externí odkaz:
https://doaj.org/article/223ef7759bb64bde840d2ae7afb72b15