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Publikováno v:
Krawinkler, A, Breitenecker, R J & Maresch, D 2022, ' Heuristic decision-making in the green energy context : Bringing together simple rules and data-driven mathematical optimization ', Technological Forecasting and Social Change, vol. 180, 121695 . https://doi.org/10.1016/j.techfore.2022.121695
Heuristic decision-making based on simple rules can help managers to address a venture's most critical bottlenecks to seize business opportunities, especially in highly complex and dynamic contexts such as green energy activity. Unleashing that poten