Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Andreas B. Eisengerich"'
Publikováno v:
SAGE Open, Vol 5 (2015)
Ensuring that organizational innovation generates value increasingly requires effective marketing management. Prior studies, however, report conflicting effects of chief marketing officer (CMO) leadership on how well the firm exploits innovation. The
Externí odkaz:
https://doaj.org/article/9a3f8317b9b44b83abe67ea40b5292f2
Publikováno v:
SAGE Open. 5:215824401558681
Ensuring that organizational innovation generates value increasingly requires effective marketing management. Prior studies, however, report conflicting effects of chief marketing officer (CMO) leadership on how well the firm exploits innovation. The
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::742d05f65a0a817480ad4538b934fda0
https://doi.org/10.1177/2158244015586812
https://doi.org/10.1177/2158244015586812