Výsledky vyhledávání - "Andrean Steviano"

Akademický článek

PENGARUH MANAJEMEN HUBUNGAN MASYARAKAT DAN ORIENTASI PEMASARAN HUBUNGAN TERHADAP LOYALITAS MEREK DENGAN KETERLIBATAN PELANGGAN DAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI [THE INFLUENCE OF PUBLIC RELATIONS MANAGEMENT AND RELATIONSHIP MARKETING ORIENTATION ON BRAND LOYALTY WITH CUSTOMER INVOLVEMENT AND BRAND TRUST AS MEDIATION VARIABLES]

Autor: Andrean Steviano, Sabrina Oktaria Sihombing

Publikováno v: DeReMa (Development Research of Management): Jurnal Manajemen, Vol 18, Iss 2, Pp 86-108 (2023)

The development of the food and beverage industry, especially the cafe business, is classified as fast growing. Cafes are a type of business that is rapidly growing along with changes in people's lifestyles. Cafes are not only a place to enjoy food a

Externí odkaz: https://doaj.org/article/6381ec41b5b04c4486376369b885c696

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání