Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Andrea Webb Luangrath"'
Publikováno v:
Journal of Marketing Research. 60:388-408
Brands and consumers alike have become creators and distributors of digital words, thus generating increasing interest in insights to be gained from text-based content. This work develops an algorithm to identify textual paralanguage, defined as nonv
Publikováno v:
Journal of Marketing Research. 59:306-326
Retail is rapidly evolving to construct virtual environments for consumers. Online product images, videos, and virtual reality (VR) interfaces enliven consumer experiences and are a source of product information. Because consumers are unable to physi
Publikováno v:
Journal of Marketing. 85:33-49
How can consumers be encouraged to take better care of public goods? Across four studies, including two experiments in the field and three documenting actual behaviors, the authors demonstrate that increasing consumers’ individual psychological own
Publikováno v:
Journal of experimental psychology. General. 150(6)
Counterfactual thinking, or contemplation of "what could have been," influences facial expressions of Olympic medalists. Medvec, Madey, and Gilovich (1995) revealed that bronze medalists appeared happier than silver medalists after competition in Oly
Publikováno v:
588–607
Luangrath, A W, Peck, J & Gustafsson, A 2020, ' Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator ', Journal of Consumer Research . https://doi.org/10.1093/jcr/ucaa021
Journal of Consumer Research
Luangrath, A W, Peck, J & Gustafsson, A 2020, ' Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator ', Journal of Consumer Research . https://doi.org/10.1093/jcr/ucaa021
Journal of Consumer Research
Previous research has highlighted the effects of receiving interpersonal touch on persuasion. In contrast, we examine initiating touch. Individuals instructed to touch engage in egocentric projection in which they project their own affective reaction
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f08ebfc7fce572828287e3c5d3639f9b
https://hdl.handle.net/11250/2761859
https://hdl.handle.net/11250/2761859
Publikováno v:
Journal of Consumer Psychology. 27:98-107
Both face-to-face communication and communication in online environments convey information beyond the actual verbal message. In a traditional face-to-face conversation, paralanguage, or the ancillary meaning- and emotion-laden aspects of speech that
Autor:
Andrea Webb Luangrath, Joann Peck
Publikováno v:
Psychological Ownership and Consumer Behavior ISBN: 9783319771571
While interest in psychological ownership in consumer behavior has been growing, there are many research opportunities remaining. This chapter provides a brief summary of the book chapters and also delineates broad areas for future research. Included
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2659b91796b80b5d1d5dcf859b4330de
https://doi.org/10.1007/978-3-319-77158-8_15
https://doi.org/10.1007/978-3-319-77158-8_15