Zobrazeno 1 - 10
of 60
pro vyhledávání: '"Andrea Runfola"'
Publikováno v:
Symphonya, Iss 2, Pp 91-107 (2018)
3D printing is stimulating a flourishing academic debate. This is witnessed by both the increasing number of scientific contributions and of ad-hoc conferences and workshops organized at national and international levels. Although this rising attenti
Externí odkaz:
https://doaj.org/article/ce817ee82ca64b8fa2a98b44db5cb559
Publikováno v:
Journal of Global Fashion Marketing. 13:101-115
Publikováno v:
Electronic Commerce Research
This paper aims to investigate the features of gamification as a digital marketing tool to deliver a digital luxury experience. The paper employs the qualitative methodology of case study and presents a case of a multi-brand luxury company adopting g
Publikováno v:
Global Fashion Management Conference. :170-173
Autor:
Andrea Runfola, Giulia Monteverde
Publikováno v:
Global Fashion Management Conference. :413-417
Publikováno v:
Entrepreneurship & Regional Development. 33:555-579
Being authentic implies maintaining a character of genuineness and honesty, while remaining coherent with oneself and one’s surrounding context over time. It can represent a critical asset to be pr...
Autor:
Simone Guercini, Andrea Runfola
Publikováno v:
Journal of Global Fashion Marketing. 12:1-15
This article deals with the use of heuristics in the decision-making process of entrepreneurial exporting Small and Medium-Sized Enterprises (SMEs) in business-to-business settings. It specifically...
Publikováno v:
Palgrave Advances in Luxury ISBN: 9783030887544
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cf969b2da96da39486b974a99e54299a
http://hdl.handle.net/11391/1500448
http://hdl.handle.net/11391/1500448