Výsledky vyhledávání - "Andrea Rodríguez Barrio"

Brands with personalities – good for businesses, but bad for public health? A content analysis of how food and beverage brands personify themselves on Twitter

Autor: Tenay Greene, Dana McIntyre, Bridget Kelly, Carla Seet, Marie A. Bragg, Andrea Rodríguez Barrio

Publikováno v: Public Health Nutrition. 25:51-60

Objective:To examine the extent to which food and beverage brands exhibit personalities on Twitter, quantify Twitter users’ engagement with posts displaying personality features and determine advertising spending across these brands on Twitter.Desi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1920c3dd85741ebb2f8bcd1c5d809ea4
https://doi.org/10.1017/s1368980021001439

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