Výsledky vyhledávání - "Andrea Rodríguez Barrio"

Brands with personalities – good for businesses, but bad for public health? A content analysis of how food and beverage brands personify themselves on Twitter

Autor: Tenay Greene, Dana McIntyre, Bridget Kelly, Carla Seet, Marie A. Bragg, Andrea Rodríguez Barrio

Publikováno v: Public Health Nutrition. 25:51-60

Objective:To examine the extent to which food and beverage brands exhibit personalities on Twitter, quantify Twitter users’ engagement with posts displaying personality features and determine advertising spending across these brands on Twitter.Desi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1920c3dd85741ebb2f8bcd1c5d809ea4
https://doi.org/10.1017/s1368980021001439

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Akademický článek

Brands with personalities - good for businesses, but bad for public health? A content analysis of how food and beverage brands personify themselves on Twitter.

Autor: Greene, Tenay, Seet, Carla, Rodríguez Barrio, Andrea, McIntyre, Dana, Kelly, Bridget, Bragg, Marie A

Publikováno v: Public Health Nutrition; Jan2022, Vol. 25 Issue 1, p51-60, 10p

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Elektronická kniha

The Routledge Companion to Advertising and Promotional Culture

Autor: Emily West, Matthew P. McAllister

This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.This updated edition takes a critical look at advertising an

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