Zobrazeno 1 - 10
of 46
pro vyhledávání: '"Andrea Lucarelli"'
Publikováno v:
Business History. :1-26
This article examines the continuities and discontinuities in the historical trajectory of the commercialisation of places. It outlines a performative approach to understanding how the process of t...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c903db4d8e371eb15dbba2847bea6fe7
https://doi.org/10.1080/00076791.2021.1979517
https://doi.org/10.1080/00076791.2021.1979517
Publikováno v:
Journal of Place Management and Development. 14(3):257-261
Introduction to the special issue: Nordic Perspectives on Place Branding.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dec330629353f8199a064963439a51e9
https://research.cbs.dk/en/publications/25d563df-1aa7-448e-95d2-0281f2b8fbf4
https://research.cbs.dk/en/publications/25d563df-1aa7-448e-95d2-0281f2b8fbf4
Publikováno v:
Scandinavian Journal of Hospitality and Tourism. 21:70-77
In the past 20 years, the Nordic region has fostered a distinct place branding scholarship and practice. This paper briefly revisits hallmark contributions that founded and shaped Nordic place bran...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5676065fa5fba00bbd600a69424e3f9b
https://doi.org/10.1080/15022250.2020.1830434
https://doi.org/10.1080/15022250.2020.1830434
This study critically examines sustainable development (SD) within the contemporary practices of city branding, a prominent business philosophy that underpins market-led development strategies of urban areas. In pursuing uniqueness, different cities
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c94da0e30c18656f9508ad1367db6426
https://hdl.handle.net/11585/860962
https://hdl.handle.net/11585/860962
Publikováno v:
Political Branding in Turbulent times ISBN: 9783030832285
Political Branding in Turbulent times
Political Branding in Turbulent times
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf93bb3e8b08a053b5577b059ea8810e
https://doi.org/10.1007/978-3-030-83229-2_7
https://doi.org/10.1007/978-3-030-83229-2_7
Autor:
Susanna Heldt Cassel, Andrea Lucarelli
Publikováno v:
European Planning Studies. 28:1375-1392
The aim of this paper is to offer an empirically grounded conceptualization of the dialogical relationship between spatial planning and place branding in the context of regionalization. The analysis displays the discursive nature of such relationship
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8faa39e7e5870b4c526bdbbe96b60cef
https://doi.org/10.1080/09654313.2019.1701293
https://doi.org/10.1080/09654313.2019.1701293
Publikováno v:
Marketing Theory. 20:321-342
In the period that has become known as late capitalism, processes of commercialization are continuously taking on new forms. These tendencies enact an influence on how people understand themselves, the social relations they engage in, and the world a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::544ebbe37f88d76a27f121feaaf0c34b
https://doi.org/10.1177/1470593119887497
https://doi.org/10.1177/1470593119887497
Autor:
Andrea Lucarelli
Publikováno v:
Journal of Place Management and Development. 12:227-247
PurposeThe paper aims to offer an approach that allows an analysis and construction of a typology of virtual city brand co-creation practices.Design/methodology/approachThe approach is illustrated by using data collected in regard to the branding of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::044168b52689cdfefef41380cce9cfc6
https://doi.org/10.1108/jpmd-04-2018-0031
https://doi.org/10.1108/jpmd-04-2018-0031
Publikováno v:
A Research Agenda for Place Branding ISBN: 9781839102851
This chapter is concerned with the Nordic region as a context fostering a distinct place branding scholarship and practice. The endeavour goes beyond demonstrating particular practices or significance of branding phenomena in this region. Rather, the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ff0800cd227fb7f2d833b1e08d75bbba
https://doi.org/10.4337/9781839102851.00016
https://doi.org/10.4337/9781839102851.00016