Zobrazeno 1 - 10
of 139
pro vyhledávání: '"Andrea Lucarelli"'
Autor:
Florian Kaefer
Publikováno v:
An Insider’s Guide to Place Branding ISBN: 9783030671433
Sweden | Dr. Andrea Lucarelli is an Associate Professor at Stockholm Business School, Stockholm University. His primary research interest is connected to the political dimension of branding places as cities and regions, as well as other public–priv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e5c05fb61833dca24c281d140bc73e5b
https://doi.org/10.1007/978-3-030-67144-0_7
https://doi.org/10.1007/978-3-030-67144-0_7
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Publikováno v:
Business History. :1-26
This article examines the continuities and discontinuities in the historical trajectory of the commercialisation of places. It outlines a performative approach to understanding how the process of t...
Publikováno v:
Journal of Place Management and Development. 14(3):257-261
Introduction to the special issue: Nordic Perspectives on Place Branding.
Publikováno v:
Scandinavian Journal of Hospitality and Tourism. 21:70-77
In the past 20 years, the Nordic region has fostered a distinct place branding scholarship and practice. This paper briefly revisits hallmark contributions that founded and shaped Nordic place bran...
This study critically examines sustainable development (SD) within the contemporary practices of city branding, a prominent business philosophy that underpins market-led development strategies of urban areas. In pursuing uniqueness, different cities
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c94da0e30c18656f9508ad1367db6426
https://hdl.handle.net/11585/860962
https://hdl.handle.net/11585/860962
Publikováno v:
Political Branding in Turbulent times ISBN: 9783030832285
Political Branding in Turbulent times
Political Branding in Turbulent times
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf93bb3e8b08a053b5577b059ea8810e
https://doi.org/10.1007/978-3-030-83229-2_7
https://doi.org/10.1007/978-3-030-83229-2_7
Autor:
Susanna Heldt Cassel, Andrea Lucarelli
Publikováno v:
European Planning Studies. 28:1375-1392
The aim of this paper is to offer an empirically grounded conceptualization of the dialogical relationship between spatial planning and place branding in the context of regionalization. The analysis displays the discursive nature of such relationship
Publikováno v:
Marketing Theory. 20:321-342
In the period that has become known as late capitalism, processes of commercialization are continuously taking on new forms. These tendencies enact an influence on how people understand themselves, the social relations they engage in, and the world a