Výsledky vyhledávání - "Andrea Geurin"

Social Media Education Provided by National Governing Bodies of Sport: An Examination of Practices for Youth Olympic Games and Olympic Games Athletes

Autor: Andrea Geurin

Publikováno v: Communication & Sport. 11:238-264

Social media provides athletes with many opportunities as well as challenges. Scholars have argued for proactive, educational social media training instead of traditional policy and punishment models, yet research on this topic is limited. Therefore,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0e1ae47664ea728bcc49bda26b2e28c0
https://doi.org/10.1177/21674795211053627

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Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram

Autor: Andrea Geurin-Eagleman, Lauren M. Burch

Publikováno v: Sport Management Review. 19:133-145

The purpose of this study was to examine Olympic athletes’ self-presentation on Instagram, a social media outlet on which users post photographs as their primary communication mechanism, in order to develop an understanding of the ways in which ath

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d0eb7b7fc516a996bdd3744c45fb5ef4
https://doi.org/10.1016/j.smr.2015.03.002

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Constructing gender differences: newspaper portrayals of male and female gymnasts at the 2012 Olympic Games

Autor: Andrea Geurin, Andrea Eagleman

Publikováno v: Sport in Society. 18:234-247

Scholars have long kept a close watch on the Olympic Games in terms of gender equality. Olympic media coverage has been a popular topic of inquiry, as media portrayals can have powerful impacts on ...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::50303d1f08880fbda613cd5f5ec012f6
https://doi.org/10.1080/17430437.2013.854509

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Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies

Autor: Andrea Geurin, Andrea Eagleman

Publikováno v: Sport Management Review. 16:488-497

National governing bodies (NGB) of sport are not-for-profit organisations that typically receive less mainstream media coverage and have much smaller marketing budgets than mainstream professional sports. Therefore, they must seek alternative methods

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5187286ccf530e1d5f1e5a137118cc01
https://doi.org/10.1016/j.smr.2013.03.004

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