Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Andrea Ciceri"'
Autor:
Giulia Songa, Andrea Ciceri
Publikováno v:
International Multidisciplinary Research Journal. :14-17
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d8f695b5448101796289cf544dc9b946
https://doi.org/10.25081/imrj.2020.v10.6475
https://doi.org/10.25081/imrj.2020.v10.6475
Publikováno v:
Journal of Advertising Research. 60(1):71-86
Marketers can choose among various media to convey advertising, ranging from printed advertising on paper to websites through the Internet and mobile through smartphones and tablets. Which medium is the most effective in terms of information memory o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::558ffafa8324bb5b953fcb363bac5817
https://doi.org/10.2501/JAR-2019-015
https://doi.org/10.2501/JAR-2019-015
Publikováno v:
Journal of Organizational Change Management. 33:29-49
Purpose The uncertainty of the current economic environment increases the risk of organizational failure. The traditional approach intends the crisis as a phenomenon that can be managed according to some predetermined and well-defined procedures. Alt
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::202fd274073a0584c2dc6803645aff7f
https://doi.org/10.1108/jocm-09-2019-0286
https://doi.org/10.1108/jocm-09-2019-0286
Autor:
Annalisa Oppo, Andrea Ciceri, Anna Missaglia, Vincenzo Russo, Barbara Ghiringhelli, Maurizio Mauri
Publikováno v:
Journal of Consumer Behaviour. 16:424-433
Emotions are a complex phenomenon that entails a tricky problem regarding the measurement. To partially overcome this question, we assess emotions both using self-report and measures commonly used in neuromarketing. This study assesses the accuracy o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::02e0e3796e0c50da60ab6bfb1247fc3b
https://doi.org/10.1002/cb.1642
https://doi.org/10.1002/cb.1642
Autor:
Giulia Songa, Andrea Ciceri, Gianluca Nardone, Maurizio Mauri, Vincenzo Russo, Francesco Diotallevi, Antonio Stasi
Publikováno v:
Food research international (Ottawa, Ont.). 108
Consumers' food choices are often driven by reasons of which consumers are not fully aware. Decision-making about food is influenced by a complex set of emotions, feelings, attitudes, and values that are impossible to assess simply by asking consumer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9461e4847fe4546adbfe8a573a1767b7
https://pubmed.ncbi.nlm.nih.gov/29735101
https://pubmed.ncbi.nlm.nih.gov/29735101