Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Andrea Canberg"'
Publikováno v:
International Journal of Event and Festival Management. 1:238-243
PurposeThe purpose of this paper is to determine how festivals allocated their funds among various expense categories.Design/methodology/approachFestival managers from across North and South Carolina were asked to specify the percentages of their exp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6db47c18dba5ae1fdb96dbca8feaa241
https://doi.org/10.1108/17852951011078032
https://doi.org/10.1108/17852951011078032
Publikováno v:
Event Management. 14:239-250
Despite an increasing trend of businesses using event sponsorship as a marketing strategy and tool to enhance corporate image, limited research is available to understand the basis for businesses' decision making regarding event sponsorship and the s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::71bb59f12a86edf047d06395cd7fe496
https://doi.org/10.3727/152599510x12825895093713
https://doi.org/10.3727/152599510x12825895093713