Blogs como ferramentas de marketing e sua influência na decisão de compra de produtos de moda e beleza

Autor: Assis, Evange Elias, Ferreira, Viviane Moura Rocha, Andrade, Fernanda Oliveira

Publikováno v: ReMark-Revista Brasileira de Marketing; v. 19, n. 3 (2020): (jul./set.); 586-610
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM

Objective: To analyze the influence of blogs on the decisions on purchasing fashion and beauty products and identify the main characteristics of the consumers most susceptible to these stimuli.Methodology: The methodological procedures consisted of a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::3658136b30b3e8ce77822e9c997962c8
https://periodicos.uninove.br/remark/article/view/17763