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Publikováno v:
Revista de Management Comparat International, Vol 25, Iss 3, Pp 563-573 (2024)
This article examines the adaptation of marketing to the evolution of the information society and the impact of advanced digital technologies on marketing strategies. In an era dominated by the rapid flow of information, organizations need to adjust
Externí odkaz:
https://doaj.org/article/9c6953fedc7840cf97c239ae4e955d4f
Autor:
LIXANDRU, Ion-Dănuț1 danut.lixandru@mk.ase.ro, MĂIȚĂ, Daniel Nicolae2 daniel.maita@mk.ase.ro, ALEXANDRU, Daniel3 Dan74a@yahoo.com, LEUȘTEAN, Andra Denisa4 leusteanandradenisa@gmail.com
Publikováno v:
Review of International Comparative Management / Revista de Management Comparat International. Jul2024, Vol. 25 Issue 3, p563-573. 11p.