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pro vyhledávání: '"Anderson, BeverleeB."'
Autor:
Brodowsky, GlenH.1 (AUTHOR), Anderson, BeverleeB.1 (AUTHOR), Schuster, CamilleP.1 (AUTHOR) schuster@csusm.edu, Meilich, Ofer1 (AUTHOR), Ven Venkatesan, M.2 (AUTHOR)
Publikováno v:
Journal of Global Marketing. 2008, Vol. 21 Issue 4, p245-257. 13p. 1 Diagram, 4 Charts.
