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pro vyhledávání: '"Anders Pehrsson"'
Autor:
Anders Pehrsson
Publikováno v:
International Marketing Review. 37:377-396
PurposeEstablishment of wholly owned subsidiaries in a foreign market is central to international marketing because sole ownership and high commitment facilitate firm's marketing in the local market. Drawing on knowledge-based theory, this study exte
Publikováno v:
European Business Review. 32:1-3
Autor:
Anders Pehrsson
Publikováno v:
European Business Review. 31:197-217
Purpose Business relatedness is important in international diversification because it enables a firm’s transfer of resources to business units operating in foreign markets. The purpose of this paper is to develop a conceptual model based on a revie
Autor:
Anders Pehrsson
Publikováno v:
Journal of International Entrepreneurship. 17:19-40
Good managerial understanding of the mechanisms underlying the effectiveness of entrepreneurial orientation (EO) and market orientation (MO) in dynamic foreign markets improves the international competitiveness of the entire firm. Drawing on the dyna
Autor:
Anders Pehrsson
Digital Business Strategy responds to the need for clarification of the increasing, but fragmented, knowledge of digital business strategy. It systematically presents topical knowledge by reviewing previous research and developing frameworks for the
Autor:
Anders Pehrsson
This chapter reveals changing patterns of competition in the telecommunications industry due to liberalization and technology innovations. Starting around 1980, governments in many countries took initiatives to liberalize the industry in order to mov
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::de9ac22830363d7e972333e5fc6ef1b4
https://doi.org/10.4324/9781003054733-6
https://doi.org/10.4324/9781003054733-6