Zobrazeno 1 - 10
of 61
pro vyhledávání: '"Anca C. Yallop"'
Publikováno v:
International Journal of Market Research. 59:279-280
Akademický článek
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Akademický článek
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Publikováno v:
International Journal of Market Research. 64:163-168
One hundred years have passed since the founding of the first independent market research firm in the UK in 1921. This important milestone inspired this special issue of the International Journal of Market Research that explores the role and importan
PurposeThe tension between individual and collective well-being is at the core of the macromarketing perspective, and transformative luxury research (TLR) has recently begun to consider this in the context of luxury consumption. This conceptual paper
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c50c48061058011bc7d455bb78219c2c
https://radar.brookes.ac.uk/radar/items/38743541-f855-4884-bc4f-aac0d507a9b9/1/
https://radar.brookes.ac.uk/radar/items/38743541-f855-4884-bc4f-aac0d507a9b9/1/
Publikováno v:
Journal of Consumer Marketing. 40:155-170
Purpose Big data and analytics are being increasingly used by tourism and hospitality organisations (THOs) to provide insights and to inform critical business decisions. Particularly in times of crisis and uncertainty data analytics supports THOs to
Publikováno v:
Worldwide Hospitality and Tourism Themes. 13:124-138
Purpose According to the United Nations World Tourism Organization, sustainable tourism is a form of tourism that meets the needs of present tourists and host regions, while protecting and enhancing the opportunity for the future. It aims at having a
Publikováno v:
Tourism Recreation Research. 47:62-77
Children empowerment should be a core component of any responsible tourism initiatives and their involvement and support is required to achieving the Sustainable Development Goals (SDGs). Drawing o...
Autor:
Omid Aliasghar, Anca C. Yallop
Publikováno v:
Online Information Review. 44:1217-1221
PurposeThe purpose of this commentary is to reflect on the transformative changes organisations experience, in the form of increased use of emergent information and communication technologies (ICTs), as a significant factor in enabling the continuati