Výsledky vyhledávání - "Anca Alexandra DUCMAN"

Akademický článek

Redefining wine brand engagement through influencer marketing and ephemeral content

Autor: Anca-Alexandra DUCMAN

Publikováno v: Theoretical and Applied Economics, Vol XXXI, Iss 1, Pp 43-56 (2024)

This paper investigates the evolving topic of influencer marketing and the integration of ephemeral content for contemporary brand building. As user-generated endorsements gain prominence over traditional advertising channels, understanding consumer

Externí odkaz: https://doaj.org/article/780164c33c4d4e4d9acd1b401fd95883

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Akademický článek

Cultivating Connections: Crafting a Unique Identity in the Competitive Wine Market

Autor: Anca Alexandra DUCMAN

Publikováno v: Management and Economics Review, Vol 8, Iss 3, Pp 397-409 (2023)

This article offers a detailed look at current marketing strategies and their crucial role in building brand and engaging consumers. It starts by discussing the shift towards more empathetic and innovative marketing, emphasising the importance of cre

Externí odkaz: https://doaj.org/article/663833c8abcd414c98c3b7f20720ce06

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Akademický článek

Government Oversight and Economic Impacts: Sustainability in the Vineyard and the Evolution of Wine Regulations, Trade and Production

Autor: Anca Alexandra Ducman, Vlad Diaconita, Iuliana Simonca, Anda Belciu, Alexandra Maria Ioana Corbea

Publikováno v: Agronomy, Vol 13, Iss 12, p 2991 (2023)

This study explores the evolution of wine regulations, trade, and production, with a particular focus on the European Union countries and associated countries. The primary objective is to analyze how historical, regulatory, and economic factors have

Externí odkaz: https://doaj.org/article/be656bbeb4c6435d8a2d8da65f2d06e6

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Akademický článek

Big Data Processing for Commercial Buildings and Assessing Flexibility in the Context of Citizen Energy Communities

Autor: Simona Vasilica Oprea, Adela Bara, Vlad Diaconita, Catalin Ceaparu, Anca Alexandra Ducman

Publikováno v: IEEE Access, Vol 9, Pp 168715-168730 (2021)

In this paper, we propose a cloud-based big data processing approach to evaluate the flexibility potential of commercial buildings by type and benefits for the owners. The pandemic times changed electricity consumption patterns with a substantial imp

Externí odkaz: https://doaj.org/article/bf1ec68e68874fa9b36d8e32d6ac05d5

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